advertorial Q&A with kelley weidner Vice President Hospitality, Serta Simmons Bedding How has your company evolved over the years? Giving people great sleep is the ultimate goal of everything we do. We believe a comfortable, restorative night's sleep is the ultimate guest amenity. Creating truly exceptional, branddefining sleep experiences that excel in comfort, performance and appeal -- to even the most discriminating travelers - is our passion. How was your business changed in the face of hospitality? Our industry is vibrant and dynamic and continues to evolve in exciting new ways. We work very closely with our customers to create unique, comfortable sleep experiences for their guests that will keep them coming back night after night, stay after stay. What trends are you seeing in the industry? How will you incorporate them in your products? Guest wellness continues to be a hot trend in the hospitality industry - and sleep is certainly 034 June 2019 hospitalitydesign.com a big factor in that equation. Experts continue to stress the importance of getting the required amount of sleep in order to avoid serious health issues down the road. Connected sleep and all its potential benefits is also squarely in our sights as an industry leading sleep solutions company. Given the amount of time a person spends asleep - a third of your life! - imagine what a connected bed could do and learn about you? One that adapts to you, your sleep environment - whether at home or in a hotel of your choice - and works in harmony with other connected devices to deliver the best sleep and recovery possible. Tell us something surprising about your company that people may not know. We've spent that last 220 years focused on sleep. As the new vendors come into the hospitality space, I think it's important for hotels and resorts to work with companies that really understand hospitality requirements and develop products and solutions to will meet them. Hospitality is different - and so are we.http://www.SERTAHOSPITALITY.COM http://www.hospitalitydesign.com