Hospitality Design - August 2019 - 36

perspectives brand identity

La Cuisine meeting space in Das Tour
nods to a French country kitchen

The Sky Gigantic rooms at Das Tour
are inspired by French artist studios

Morgen Interiors and artist Michael Dreher, the
hotel pays homage to adventurous, around-theworld journeys.
From the outset, 25hours didn't follow a
strategy. "We were merely driven to create
something we liked and were proud of," says
Hoffmann. Luxury, a word he equates with
generosity, has always shaped his approach. A
benchmark for the company is legendary hotels
where "great minds were wandering around,
and wonderful or tragic moments took place,"
he explains. "Bar Hemingway at the Ritz Paris,
the elusive Parisian cat at Le Bristol, or the

036

August 2019 hospitalitydesign.com

Monkey Bar crowns Bikini Berlin, offering
panoramic city views from bleacher-like seating

Sape Bar in Terminus Nord
evokes a gentlemen's club

Algonquin Hotel in New York are more our
archetype than the pseudo-smart hotels you
find all over the place. That's why I like to keep
the analog, romantic things in hotels."
Most projects for 25hours begin not
with a script but a deep dive into the history
of the building and the neighborhood. By
collaborating with the in-house creative
team (dubbed the Extra Hours Lab) and the
emotionally intelligent and bold designers the
company seeks out, the storyline organically
develops for each property. "I see myself merely
as the orchestrator who supports the process

by making sure it is not about only design and
beauty, but also concept and experience. If both
of these worlds come together, good things will
be created," Hoffmann adds.
When Accor acquired a 30 percent
stake in the company in 2016, the industry
wondered if 25hours would tone down its
madcap personality, but the partnership has
only helped strengthen the brand's spirited
persona and international presence. In 2020,
hotels in Florence and Dubai, designed by Paola
Navone and Woods Bagot, respectively, will be
followed the next year by one in Copenhagen



http://www.hospitalitydesign.com

Hospitality Design - August 2019

Table of Contents for the Digital Edition of Hospitality Design - August 2019

Hospitality Design - August 2019
Contents
from the editor
behind the design
people: hd awards
people: hd siteseeing
sketchbook
brand identity: renaissance hotels
brand identity: 25hours hotels
hd expo recap: the box
on the boards: pendry hotels
interview: new hoteliers
interview: p.r.s. oberoi and adam d. tihany
5 questions for damien perrot
designer profile: nir meiri
carpet
made in america
seating
surfaces
brand builders: larry traxler
brand builders: andrew alford
brand builders: celia geyer
brand builders: brad wilson
Projects
twa hotel
little shelter
dovecote
ad index
back space: kemper hyers
Hospitality Design - August 2019 - Intro
Hospitality Design - August 2019 - Hospitality Design - August 2019
Hospitality Design - August 2019 - Cover2
Hospitality Design - August 2019 - 1
Hospitality Design - August 2019 - 2
Hospitality Design - August 2019 - 3
Hospitality Design - August 2019 - 4
Hospitality Design - August 2019 - Contents
Hospitality Design - August 2019 - 6
Hospitality Design - August 2019 - 7
Hospitality Design - August 2019 - from the editor
Hospitality Design - August 2019 - 9
Hospitality Design - August 2019 - 10
Hospitality Design - August 2019 - 11
Hospitality Design - August 2019 - behind the design
Hospitality Design - August 2019 - 13
Hospitality Design - August 2019 - 14
Hospitality Design - August 2019 - 15
Hospitality Design - August 2019 - people: hd awards
Hospitality Design - August 2019 - 17
Hospitality Design - August 2019 - 18
Hospitality Design - August 2019 - 19
Hospitality Design - August 2019 - 20
Hospitality Design - August 2019 - 21
Hospitality Design - August 2019 - people: hd siteseeing
Hospitality Design - August 2019 - 23
Hospitality Design - August 2019 - 24
Hospitality Design - August 2019 - sketchbook
Hospitality Design - August 2019 - 26
Hospitality Design - August 2019 - 27
Hospitality Design - August 2019 - 28
Hospitality Design - August 2019 - brand identity: renaissance hotels
Hospitality Design - August 2019 - 30
Hospitality Design - August 2019 - 31
Hospitality Design - August 2019 - 32
Hospitality Design - August 2019 - 33
Hospitality Design - August 2019 - 34
Hospitality Design - August 2019 - brand identity: 25hours hotels
Hospitality Design - August 2019 - 36
Hospitality Design - August 2019 - 37
Hospitality Design - August 2019 - 38
Hospitality Design - August 2019 - 39
Hospitality Design - August 2019 - 40
Hospitality Design - August 2019 - 41
Hospitality Design - August 2019 - 42
Hospitality Design - August 2019 - hd expo recap: the box
Hospitality Design - August 2019 - 44
Hospitality Design - August 2019 - 45
Hospitality Design - August 2019 - 46
Hospitality Design - August 2019 - 47
Hospitality Design - August 2019 - 48
Hospitality Design - August 2019 - 49
Hospitality Design - August 2019 - 50
Hospitality Design - August 2019 - 51
Hospitality Design - August 2019 - on the boards: pendry hotels
Hospitality Design - August 2019 - 53
Hospitality Design - August 2019 - 54
Hospitality Design - August 2019 - interview: new hoteliers
Hospitality Design - August 2019 - 56
Hospitality Design - August 2019 - 57
Hospitality Design - August 2019 - 58
Hospitality Design - August 2019 - 59
Hospitality Design - August 2019 - 60
Hospitality Design - August 2019 - 61
Hospitality Design - August 2019 - 62
Hospitality Design - August 2019 - 63
Hospitality Design - August 2019 - 64
Hospitality Design - August 2019 - interview: p.r.s. oberoi and adam d. tihany
Hospitality Design - August 2019 - 66
Hospitality Design - August 2019 - 67
Hospitality Design - August 2019 - 5 questions for damien perrot
Hospitality Design - August 2019 - 69
Hospitality Design - August 2019 - 70
Hospitality Design - August 2019 - designer profile: nir meiri
Hospitality Design - August 2019 - 72
Hospitality Design - August 2019 - carpet
Hospitality Design - August 2019 - 74
Hospitality Design - August 2019 - 75
Hospitality Design - August 2019 - 76
Hospitality Design - August 2019 - made in america
Hospitality Design - August 2019 - 78
Hospitality Design - August 2019 - 79
Hospitality Design - August 2019 - 80
Hospitality Design - August 2019 - seating
Hospitality Design - August 2019 - 82
Hospitality Design - August 2019 - 83
Hospitality Design - August 2019 - 84
Hospitality Design - August 2019 - 85
Hospitality Design - August 2019 - 86
Hospitality Design - August 2019 - surfaces
Hospitality Design - August 2019 - 88
Hospitality Design - August 2019 - 89
Hospitality Design - August 2019 - 90
Hospitality Design - August 2019 - brand builders: larry traxler
Hospitality Design - August 2019 - 92
Hospitality Design - August 2019 - 93
Hospitality Design - August 2019 - brand builders: andrew alford
Hospitality Design - August 2019 - 95
Hospitality Design - August 2019 - brand builders: celia geyer
Hospitality Design - August 2019 - 97
Hospitality Design - August 2019 - brand builders: brad wilson
Hospitality Design - August 2019 - 99
Hospitality Design - August 2019 - 100
Hospitality Design - August 2019 - 101
Hospitality Design - August 2019 - 102
Hospitality Design - August 2019 - 103
Hospitality Design - August 2019 - 104
Hospitality Design - August 2019 - Projects
Hospitality Design - August 2019 - twa hotel
Hospitality Design - August 2019 - 107
Hospitality Design - August 2019 - 108
Hospitality Design - August 2019 - 109
Hospitality Design - August 2019 - 110
Hospitality Design - August 2019 - 111
Hospitality Design - August 2019 - little shelter
Hospitality Design - August 2019 - 113
Hospitality Design - August 2019 - 114
Hospitality Design - August 2019 - 115
Hospitality Design - August 2019 - 116
Hospitality Design - August 2019 - 117
Hospitality Design - August 2019 - dovecote
Hospitality Design - August 2019 - 119
Hospitality Design - August 2019 - 120
Hospitality Design - August 2019 - 121
Hospitality Design - August 2019 - 122
Hospitality Design - August 2019 - 123
Hospitality Design - August 2019 - 124
Hospitality Design - August 2019 - 125
Hospitality Design - August 2019 - ad index
Hospitality Design - August 2019 - 127
Hospitality Design - August 2019 - back space: kemper hyers
Hospitality Design - August 2019 - Cover3
Hospitality Design - August 2019 - Cover4
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