Hospitality Design - November 2019 - 16

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Q&A

with Simone Vingerhoets-Ziesmann
Managing Director, Americas, Roset USA Corporation

How has your company evolved over the
years?
Photo by FEDERICA CARLET

Ligne Roset began in 1860 and we will celebrate
our 160-year anniversary in 2020. As you can
imagine, there has been tremendous evolution
since that time. We started as a company making
wooden umbrella handles. In post-war 1950,
using our craftsmanship to a greater degree, we
initiated the contract furniture production and
later entered the residential market. The 60's and
70's were an explosion of creativity, innovation
and design and the beginning of our partnerships
with some of the greatest designers of the time.
In 1973, one of our most iconic designs by Michel
Ducaroy, the Togo, debuted and evolution became
our constant.

How important is customization?
How has it enhanced your products or
relationships with clients?
Customization is particularly important. The fact
that we operate our own manufacturing facilities
in France for all upholstered furniture and case
goods, allows Ligne Roset to be extremely flexible
and adaptable to custom needs of our clients and
specifiers. This capability and the engineering
knowhow are our greatest assets in establishing
long and mutually beneficial relationships with
our clients.

What do you have planned for the
upcoming year? What can we expect
product-wise from your company in
2020?
Product introductions take place in January at
IMM Cologne and Maison & Objet Paris each
year. Due to our upcoming 160th anniversary,
2020 will be particularly exciting with the
product launch of world-famous designers in
the hospitality sector. The continued demand
of comfort and at-home-settings in commercial
environments, paired with Ligne Roset's attention

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November 2019 hospitalitydesign.com

to detail, durability, style and quality, make the
brand a must have in the hospitality marketplace.

What are the challenges you're facing?
How do you overcome those obstacles?
Like most innovative companies, we face
knock offs of our products. We overcome
this challenge as best as possible through
continuous innovation; we offer quality over
the "fast furniture" consumption mentality. As
manufacturer, we have the freedom to work
with designers/specifiers/purchasers on budget
pricing through modification of materials and
finishes. We are a proud member of Be Original
Americas, continuing the education of the market
on the value of original design.

What is something exciting happening
at your company that you'd like to share?
In North America, we are adding skilled
personnel with strong backgrounds in the
contract and hospitality world to provide
outstanding service to our clients. We are
participating in hospitality shows and events to
ensure we are hearing and analyzing the needs
of the market and are able to respond with the
required knowledge, product and service.

What differentiates you from your
competitors?
The manufacturing capabilities of our factories.
The exceptional engineering and craftmanship
of our dedicated upholstery and cabinetry/case
good factories, as well as the individual solutions
provided through our outstanding sourcing
department. The factories represent expertise
from the past and innovation towards the future.
As a family owned business for five generations,
we value our employees as greatest asset.
Craftsmen and experts produce our furnishings
with great pride for the knowledgeable clients
we serve.
http://www.hospitalitydesign.com
Hospitality Design - November 2019

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