Photos by JIM STEPHENSON The Cartoon Museum London Channeling the vibrant chaos of the animated world, the Cartoon Museum in the Fitzrovia section of London hosts a 3D world where the laws of physics are defied-doors may appear too large or too small, and bookcases serve as secret portals to new discoveries. Designed by locally based practice Sam Jacob Studio, the layout draws inspiration from the frames of a cartoon strip through which visitors can choose various routes and spatial narratives that reflect a spectrum of possibility. Interiors are outfitted with graphic wall treatments reminiscent of the natural world, while neon signage, "Pow!" cutouts, and speech bubbles anchor visitors in an illustrated reality. "We drew on the language of cartoons, which often have very different kinds of places and scenes," says the firm's founder Sam Jacob. "We used the idea of being able to draw different types of space at different scales to bring some of that into the visitor's experience. Sometimes you feel like you are in different locations, like a villain's lair or a house." hospitalitydesign.com December 2019 113http://www.hospitalitydesign.com