Hospitality Design - December 2019 - 120
elevate
EMILY ISENBERG
Isenberg Projects
Passionate about creative placemaking and
community engagement, Emily Isenberg leads
Boston-based Isenberg Projects, a creative strategy
and experimental marketing agency that works
with real estate developers, municipalities, cities,
and institutions, including such notable names as
Jamestown Properties, Harvard University, and
Kanye West. Isenberg's talk outlined how to capture
people's attention by pushing boundaries and
redefining expectations.
The Power of Pop-Ups
To redevelop Boston's Fenway Park neighborhood
as the Fenway, Isenberg took over a vacant retail
space. After spending $1,500 on paint, 28 different
pop-ups unfolded in a little more than 30 days,
creating a micro community of sorts. Another
example is the Boston Pickle Fair. Launched
to draw attention to the Innovation and Design
Building in the Seaport, 4,000 attendees showed
up and became the foundation of the property's
identity. "Precise execution and nontraditional
approaches are a big part of creating memorable
experiences," she says.
Harnessing the Creative Economy
Boston's Lower Allston is home to both the Harvard
Business School and a large number of artists, so
when Isenberg Projects was asked to prime the
neighborhood for the school's campus extension, the
agency gained the trust of local artists by crafting
a giant grocery store space inspired by Claes
Oldenburg, who opened an experimental store in
Manhattan's Lower East Side in 1961. Here, some
150 artists brought in whatever works they wanted
to sell. Extending that local narrative is the more
recent Studio Allston Hotel, a boutique property
by local firm Dyer Brown. It features works by
more than 20 artists, complete with a gallery space
that underscores how "partnerships are crucial to
leveraging a broader audience," she says.
Social Media Isn't Mandatory
Autodesk's Design Night events are now hosted
around the world, and Isenberg Projects was
responsible for the prototype. Though it didn't
yield much social media engagement, it garnered
repeat attendance and proved that "if we can make
something that feels memorable, then maybe the
phones will die," she says. "How do we preserve the
core of what makes our city interesting instead of
having everything feel like it's slicked down in the
same way?"
120
December 2019 hospitalitydesign.com
http://www.hospitalitydesign.com
Hospitality Design - December 2019
Table of Contents for the Digital Edition of Hospitality Design - December 2019
Hospitality Design - December 2019
Contents
from the editor
behind the design
people: cityscene new york
people: women in design
Sketchbooks
interview: jason wu
inspiration: camille walala
inspiration: markus linnenbrink
inspiration: paul cocksedge
profile: apparatus studio
art
bath
carpet
fabrics
upholstered furniture
platinum circle
grupo habita
andrew zobler
the parker company
anouska hempel
roman and williams
trends: 2020 vision
self-care
remote retreats
next generation housing
retail
kid-friendly spaces
schools
cinema
cultural centers
elevate
joyce bromberg
emily isenberg
ashley marsh
aaron richter
ian schrager
jon staff
michael vasku
bashar wali
ad index
back space: cyndi ramirez-fulton
Hospitality Design - December 2019 - Intro
Hospitality Design - December 2019 - Hospitality Design - December 2019
Hospitality Design - December 2019 - Cover2
Hospitality Design - December 2019 - 1
Hospitality Design - December 2019 - 2
Hospitality Design - December 2019 - 3
Hospitality Design - December 2019 - 4
Hospitality Design - December 2019 - 5
Hospitality Design - December 2019 - 6
Hospitality Design - December 2019 - Contents
Hospitality Design - December 2019 - 8
Hospitality Design - December 2019 - 9
Hospitality Design - December 2019 - from the editor
Hospitality Design - December 2019 - 11
Hospitality Design - December 2019 - 12
Hospitality Design - December 2019 - 13
Hospitality Design - December 2019 - behind the design
Hospitality Design - December 2019 - 15
Hospitality Design - December 2019 - 16
Hospitality Design - December 2019 - 17
Hospitality Design - December 2019 - people: cityscene new york
Hospitality Design - December 2019 - 19
Hospitality Design - December 2019 - people: women in design
Hospitality Design - December 2019 - 21
Hospitality Design - December 2019 - 22
Hospitality Design - December 2019 - Sketchbooks
Hospitality Design - December 2019 - 24
Hospitality Design - December 2019 - 25
Hospitality Design - December 2019 - 26
Hospitality Design - December 2019 - 27
Hospitality Design - December 2019 - 28
Hospitality Design - December 2019 - 29
Hospitality Design - December 2019 - 30
Hospitality Design - December 2019 - interview: jason wu
Hospitality Design - December 2019 - 32
Hospitality Design - December 2019 - 33
Hospitality Design - December 2019 - 34
Hospitality Design - December 2019 - 35
Hospitality Design - December 2019 - inspiration: camille walala
Hospitality Design - December 2019 - 37
Hospitality Design - December 2019 - inspiration: markus linnenbrink
Hospitality Design - December 2019 - 39
Hospitality Design - December 2019 - inspiration: paul cocksedge
Hospitality Design - December 2019 - 41
Hospitality Design - December 2019 - 42
Hospitality Design - December 2019 - 43
Hospitality Design - December 2019 - 44
Hospitality Design - December 2019 - profile: apparatus studio
Hospitality Design - December 2019 - 46
Hospitality Design - December 2019 - 47
Hospitality Design - December 2019 - 48
Hospitality Design - December 2019 - art
Hospitality Design - December 2019 - 50
Hospitality Design - December 2019 - 51
Hospitality Design - December 2019 - bath
Hospitality Design - December 2019 - 53
Hospitality Design - December 2019 - 54
Hospitality Design - December 2019 - carpet
Hospitality Design - December 2019 - 56
Hospitality Design - December 2019 - 57
Hospitality Design - December 2019 - 58
Hospitality Design - December 2019 - fabrics
Hospitality Design - December 2019 - 60
Hospitality Design - December 2019 - upholstered furniture
Hospitality Design - December 2019 - 62
Hospitality Design - December 2019 - 63
Hospitality Design - December 2019 - 64
Hospitality Design - December 2019 - 65
Hospitality Design - December 2019 - 66
Hospitality Design - December 2019 - platinum circle
Hospitality Design - December 2019 - grupo habita
Hospitality Design - December 2019 - 69
Hospitality Design - December 2019 - andrew zobler
Hospitality Design - December 2019 - 71
Hospitality Design - December 2019 - the parker company
Hospitality Design - December 2019 - 73
Hospitality Design - December 2019 - anouska hempel
Hospitality Design - December 2019 - 75
Hospitality Design - December 2019 - roman and williams
Hospitality Design - December 2019 - 77
Hospitality Design - December 2019 - 78
Hospitality Design - December 2019 - 79
Hospitality Design - December 2019 - 80
Hospitality Design - December 2019 - trends: 2020 vision
Hospitality Design - December 2019 - self-care
Hospitality Design - December 2019 - 83
Hospitality Design - December 2019 - 84
Hospitality Design - December 2019 - 85
Hospitality Design - December 2019 - 86
Hospitality Design - December 2019 - 87
Hospitality Design - December 2019 - 88
Hospitality Design - December 2019 - 89
Hospitality Design - December 2019 - remote retreats
Hospitality Design - December 2019 - 91
Hospitality Design - December 2019 - 92
Hospitality Design - December 2019 - 93
Hospitality Design - December 2019 - next generation housing
Hospitality Design - December 2019 - 95
Hospitality Design - December 2019 - retail
Hospitality Design - December 2019 - 97
Hospitality Design - December 2019 - kid-friendly spaces
Hospitality Design - December 2019 - 99
Hospitality Design - December 2019 - 100
Hospitality Design - December 2019 - 101
Hospitality Design - December 2019 - 102
Hospitality Design - December 2019 - 103
Hospitality Design - December 2019 - schools
Hospitality Design - December 2019 - 105
Hospitality Design - December 2019 - 106
Hospitality Design - December 2019 - 107
Hospitality Design - December 2019 - cinema
Hospitality Design - December 2019 - 109
Hospitality Design - December 2019 - cultural centers
Hospitality Design - December 2019 - 111
Hospitality Design - December 2019 - 112
Hospitality Design - December 2019 - 113
Hospitality Design - December 2019 - 114
Hospitality Design - December 2019 - 115
Hospitality Design - December 2019 - 116
Hospitality Design - December 2019 - elevate
Hospitality Design - December 2019 - joyce bromberg
Hospitality Design - December 2019 - 119
Hospitality Design - December 2019 - emily isenberg
Hospitality Design - December 2019 - 121
Hospitality Design - December 2019 - 122
Hospitality Design - December 2019 - 123
Hospitality Design - December 2019 - ashley marsh
Hospitality Design - December 2019 - 125
Hospitality Design - December 2019 - aaron richter
Hospitality Design - December 2019 - 127
Hospitality Design - December 2019 - 128
Hospitality Design - December 2019 - 129
Hospitality Design - December 2019 - ian schrager
Hospitality Design - December 2019 - 131
Hospitality Design - December 2019 - jon staff
Hospitality Design - December 2019 - 133
Hospitality Design - December 2019 - 134
Hospitality Design - December 2019 - 135
Hospitality Design - December 2019 - michael vasku
Hospitality Design - December 2019 - 137
Hospitality Design - December 2019 - bashar wali
Hospitality Design - December 2019 - 139
Hospitality Design - December 2019 - 140
Hospitality Design - December 2019 - 141
Hospitality Design - December 2019 - ad index
Hospitality Design - December 2019 - 143
Hospitality Design - December 2019 - back space: cyndi ramirez-fulton
Hospitality Design - December 2019 - Cover3
Hospitality Design - December 2019 - Cover4
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