Hospitality Design - December 2019 - 126
elevate
AARON RICHTER
Equinox Brands
Having worked for Nike, W Hotels, and Ian Schrager, Aaron
Richter took a risk when he joined Equinox during a time when the
fitness industry lacked design direction. As senior vice president
of design at Equinox Brands, Richter is steering the company's
evolution from aspirational gym enterprise to luxury hotel company.
His conversation with Hospitality Design's editor in chief Stacy
Shoemaker Rauen broke down the challenges and benefits of
building Equinox's inaugural hotel concept in New York's sprawling
Hudson Yards.
Redeļ¬ning Wellness
When Richter joined Equinox in 2008, he says no one cared about
fitness, but he saw an opportunity in that. "From a macro scale,
we're positioned really well. People are saying to themselves,
'Taking care of myself is important,'" and companies are noticing
that, too. Today, Equinox is a lifestyle brand centered on fitness
and wellbeing, and its members understand that going for a run,
taking a yoga class, or working out with weights for an hour is
a luxury in and of itself. "That's how we look at the time people
spend investing in themselves-it's sacred," he says.
The Three Pillars
Equinox Hotels are anchored by three pillars: movement,
nutrition, and regeneration. Almost 90 percent of people
neglect both nutrition and regeneration, "but without them,
126
December 2019 hospitalitydesign.com
The outdoor pool deck at Equinox Hudson Yards in New York
your movement doesn't matter," he says. That's why Equinox
guestrooms promote recovery and are designed to have
hardwood floors to lay a yoga mat on. In addition, they include
a kit packed with myofascial balls, foam rollers, and stretch
bands. "It's about giving people space to meditate and be with
themselves," he says.
Fitness Made Easy
Road warriors who put fitness first are usually met with sub-par
dining and exercise options where "everything is wrong and in
your way," he points out. Equinox set out to do things differently.
Hotels will be paired with the brand's signature health clubs,
healthy food options, and rooms where sleeping is prioritized,
boasting mattresses made of cooling horse hair and coconut
fibers. A custom-built app controls the temperature and blackout shade capabilities, reinforcing that "the room is [truly] about
the science of sleep."
http://www.hospitalitydesign.com
Hospitality Design - December 2019
Table of Contents for the Digital Edition of Hospitality Design - December 2019
Hospitality Design - December 2019
Contents
from the editor
behind the design
people: cityscene new york
people: women in design
Sketchbooks
interview: jason wu
inspiration: camille walala
inspiration: markus linnenbrink
inspiration: paul cocksedge
profile: apparatus studio
art
bath
carpet
fabrics
upholstered furniture
platinum circle
grupo habita
andrew zobler
the parker company
anouska hempel
roman and williams
trends: 2020 vision
self-care
remote retreats
next generation housing
retail
kid-friendly spaces
schools
cinema
cultural centers
elevate
joyce bromberg
emily isenberg
ashley marsh
aaron richter
ian schrager
jon staff
michael vasku
bashar wali
ad index
back space: cyndi ramirez-fulton
Hospitality Design - December 2019 - Intro
Hospitality Design - December 2019 - Hospitality Design - December 2019
Hospitality Design - December 2019 - Cover2
Hospitality Design - December 2019 - 1
Hospitality Design - December 2019 - 2
Hospitality Design - December 2019 - 3
Hospitality Design - December 2019 - 4
Hospitality Design - December 2019 - 5
Hospitality Design - December 2019 - 6
Hospitality Design - December 2019 - Contents
Hospitality Design - December 2019 - 8
Hospitality Design - December 2019 - 9
Hospitality Design - December 2019 - from the editor
Hospitality Design - December 2019 - 11
Hospitality Design - December 2019 - 12
Hospitality Design - December 2019 - 13
Hospitality Design - December 2019 - behind the design
Hospitality Design - December 2019 - 15
Hospitality Design - December 2019 - 16
Hospitality Design - December 2019 - 17
Hospitality Design - December 2019 - people: cityscene new york
Hospitality Design - December 2019 - 19
Hospitality Design - December 2019 - people: women in design
Hospitality Design - December 2019 - 21
Hospitality Design - December 2019 - 22
Hospitality Design - December 2019 - Sketchbooks
Hospitality Design - December 2019 - 24
Hospitality Design - December 2019 - 25
Hospitality Design - December 2019 - 26
Hospitality Design - December 2019 - 27
Hospitality Design - December 2019 - 28
Hospitality Design - December 2019 - 29
Hospitality Design - December 2019 - 30
Hospitality Design - December 2019 - interview: jason wu
Hospitality Design - December 2019 - 32
Hospitality Design - December 2019 - 33
Hospitality Design - December 2019 - 34
Hospitality Design - December 2019 - 35
Hospitality Design - December 2019 - inspiration: camille walala
Hospitality Design - December 2019 - 37
Hospitality Design - December 2019 - inspiration: markus linnenbrink
Hospitality Design - December 2019 - 39
Hospitality Design - December 2019 - inspiration: paul cocksedge
Hospitality Design - December 2019 - 41
Hospitality Design - December 2019 - 42
Hospitality Design - December 2019 - 43
Hospitality Design - December 2019 - 44
Hospitality Design - December 2019 - profile: apparatus studio
Hospitality Design - December 2019 - 46
Hospitality Design - December 2019 - 47
Hospitality Design - December 2019 - 48
Hospitality Design - December 2019 - art
Hospitality Design - December 2019 - 50
Hospitality Design - December 2019 - 51
Hospitality Design - December 2019 - bath
Hospitality Design - December 2019 - 53
Hospitality Design - December 2019 - 54
Hospitality Design - December 2019 - carpet
Hospitality Design - December 2019 - 56
Hospitality Design - December 2019 - 57
Hospitality Design - December 2019 - 58
Hospitality Design - December 2019 - fabrics
Hospitality Design - December 2019 - 60
Hospitality Design - December 2019 - upholstered furniture
Hospitality Design - December 2019 - 62
Hospitality Design - December 2019 - 63
Hospitality Design - December 2019 - 64
Hospitality Design - December 2019 - 65
Hospitality Design - December 2019 - 66
Hospitality Design - December 2019 - platinum circle
Hospitality Design - December 2019 - grupo habita
Hospitality Design - December 2019 - 69
Hospitality Design - December 2019 - andrew zobler
Hospitality Design - December 2019 - 71
Hospitality Design - December 2019 - the parker company
Hospitality Design - December 2019 - 73
Hospitality Design - December 2019 - anouska hempel
Hospitality Design - December 2019 - 75
Hospitality Design - December 2019 - roman and williams
Hospitality Design - December 2019 - 77
Hospitality Design - December 2019 - 78
Hospitality Design - December 2019 - 79
Hospitality Design - December 2019 - 80
Hospitality Design - December 2019 - trends: 2020 vision
Hospitality Design - December 2019 - self-care
Hospitality Design - December 2019 - 83
Hospitality Design - December 2019 - 84
Hospitality Design - December 2019 - 85
Hospitality Design - December 2019 - 86
Hospitality Design - December 2019 - 87
Hospitality Design - December 2019 - 88
Hospitality Design - December 2019 - 89
Hospitality Design - December 2019 - remote retreats
Hospitality Design - December 2019 - 91
Hospitality Design - December 2019 - 92
Hospitality Design - December 2019 - 93
Hospitality Design - December 2019 - next generation housing
Hospitality Design - December 2019 - 95
Hospitality Design - December 2019 - retail
Hospitality Design - December 2019 - 97
Hospitality Design - December 2019 - kid-friendly spaces
Hospitality Design - December 2019 - 99
Hospitality Design - December 2019 - 100
Hospitality Design - December 2019 - 101
Hospitality Design - December 2019 - 102
Hospitality Design - December 2019 - 103
Hospitality Design - December 2019 - schools
Hospitality Design - December 2019 - 105
Hospitality Design - December 2019 - 106
Hospitality Design - December 2019 - 107
Hospitality Design - December 2019 - cinema
Hospitality Design - December 2019 - 109
Hospitality Design - December 2019 - cultural centers
Hospitality Design - December 2019 - 111
Hospitality Design - December 2019 - 112
Hospitality Design - December 2019 - 113
Hospitality Design - December 2019 - 114
Hospitality Design - December 2019 - 115
Hospitality Design - December 2019 - 116
Hospitality Design - December 2019 - elevate
Hospitality Design - December 2019 - joyce bromberg
Hospitality Design - December 2019 - 119
Hospitality Design - December 2019 - emily isenberg
Hospitality Design - December 2019 - 121
Hospitality Design - December 2019 - 122
Hospitality Design - December 2019 - 123
Hospitality Design - December 2019 - ashley marsh
Hospitality Design - December 2019 - 125
Hospitality Design - December 2019 - aaron richter
Hospitality Design - December 2019 - 127
Hospitality Design - December 2019 - 128
Hospitality Design - December 2019 - 129
Hospitality Design - December 2019 - ian schrager
Hospitality Design - December 2019 - 131
Hospitality Design - December 2019 - jon staff
Hospitality Design - December 2019 - 133
Hospitality Design - December 2019 - 134
Hospitality Design - December 2019 - 135
Hospitality Design - December 2019 - michael vasku
Hospitality Design - December 2019 - 137
Hospitality Design - December 2019 - bashar wali
Hospitality Design - December 2019 - 139
Hospitality Design - December 2019 - 140
Hospitality Design - December 2019 - 141
Hospitality Design - December 2019 - ad index
Hospitality Design - December 2019 - 143
Hospitality Design - December 2019 - back space: cyndi ramirez-fulton
Hospitality Design - December 2019 - Cover3
Hospitality Design - December 2019 - Cover4
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