Hospitality Design - December 2019 - 70

ANDREW ZOBLER
Sydell Group, New York
Andrew Zobler credits his antique dealer
grandmother with fostering his love of
travel and the hotel experience, as they
journeyed throughout Europe on her
shopping trips. "I learned to love found
things," he says-and when he turned
his profession from the law to hospitality
in 2005, he created Sydell Group, a hotel
ownership and development company
that he named after her.
As founder and CEO, he has redefined
luxury with NoMad hotels in New York,
Los Angeles, and Las Vegas; evolved the
hyper-local lifestyle space with the LINE,
which has properties in LA, Washington,
DC, Austin, and soon San Francisco;
introduced Freehand, a design-driven,
budget-friendly hostel-hotel hybrid to
the U.S.; and rethought the membership
club-meets-hotel with the Ned in London,
a collaboration with Soho House & Co.
Next up, he'll be spending a few months
in London for the spring opening of the
NoMad London, with a design from
longtime partner Roman and Williams.
Along the way, Zobler has worked
with and learned from a revered group of
industry icons, including Barry Sternlicht
("the most impressive dealmaker I've
ever experienced") and André Balazs ("he
understands what makes a room come
alive"). Other notable business partners
have included hospitality trailblazers
Alex Calderwood and Nick Jones,
restaurateurs Daniel Humm and Will
Guidara, and designers Jacques Garcia
and Sean Knibb.
Pressed to name his favorite project,
he demurs briefly before pointing to
the original NoMad in New York. "Not
because it's better than the others," he
says, "but it was my first, and I was most
involved in every single detail. In some
ways, it is a nearly perfect hotel."
As Zobler continues to define
hospitality on his own terms (which
equates to experiential spaces), he says
he's determined to stay nimble. "We're
less interested in looking at what
everybody else has done, and we're
more interested in what strikes us as
interesting," he says. "We follow trends
less than people might think. We're not
seeking to build hotels that are of the
moment, but hotels that will resonate
with people."

070

December 2019 hospitalitydesign.com



http://www.hospitalitydesign.com

Hospitality Design - December 2019

Table of Contents for the Digital Edition of Hospitality Design - December 2019

Hospitality Design - December 2019
Contents
from the editor
behind the design
people: cityscene new york
people: women in design
Sketchbooks
interview: jason wu
inspiration: camille walala
inspiration: markus linnenbrink
inspiration: paul cocksedge
profile: apparatus studio
art
bath
carpet
fabrics
upholstered furniture
platinum circle
grupo habita
andrew zobler
the parker company
anouska hempel
roman and williams
trends: 2020 vision
self-care
remote retreats
next generation housing
retail
kid-friendly spaces
schools
cinema
cultural centers
elevate
joyce bromberg
emily isenberg
ashley marsh
aaron richter
ian schrager
jon staff
michael vasku
bashar wali
ad index
back space: cyndi ramirez-fulton
Hospitality Design - December 2019 - Intro
Hospitality Design - December 2019 - Hospitality Design - December 2019
Hospitality Design - December 2019 - Cover2
Hospitality Design - December 2019 - 1
Hospitality Design - December 2019 - 2
Hospitality Design - December 2019 - 3
Hospitality Design - December 2019 - 4
Hospitality Design - December 2019 - 5
Hospitality Design - December 2019 - 6
Hospitality Design - December 2019 - Contents
Hospitality Design - December 2019 - 8
Hospitality Design - December 2019 - 9
Hospitality Design - December 2019 - from the editor
Hospitality Design - December 2019 - 11
Hospitality Design - December 2019 - 12
Hospitality Design - December 2019 - 13
Hospitality Design - December 2019 - behind the design
Hospitality Design - December 2019 - 15
Hospitality Design - December 2019 - 16
Hospitality Design - December 2019 - 17
Hospitality Design - December 2019 - people: cityscene new york
Hospitality Design - December 2019 - 19
Hospitality Design - December 2019 - people: women in design
Hospitality Design - December 2019 - 21
Hospitality Design - December 2019 - 22
Hospitality Design - December 2019 - Sketchbooks
Hospitality Design - December 2019 - 24
Hospitality Design - December 2019 - 25
Hospitality Design - December 2019 - 26
Hospitality Design - December 2019 - 27
Hospitality Design - December 2019 - 28
Hospitality Design - December 2019 - 29
Hospitality Design - December 2019 - 30
Hospitality Design - December 2019 - interview: jason wu
Hospitality Design - December 2019 - 32
Hospitality Design - December 2019 - 33
Hospitality Design - December 2019 - 34
Hospitality Design - December 2019 - 35
Hospitality Design - December 2019 - inspiration: camille walala
Hospitality Design - December 2019 - 37
Hospitality Design - December 2019 - inspiration: markus linnenbrink
Hospitality Design - December 2019 - 39
Hospitality Design - December 2019 - inspiration: paul cocksedge
Hospitality Design - December 2019 - 41
Hospitality Design - December 2019 - 42
Hospitality Design - December 2019 - 43
Hospitality Design - December 2019 - 44
Hospitality Design - December 2019 - profile: apparatus studio
Hospitality Design - December 2019 - 46
Hospitality Design - December 2019 - 47
Hospitality Design - December 2019 - 48
Hospitality Design - December 2019 - art
Hospitality Design - December 2019 - 50
Hospitality Design - December 2019 - 51
Hospitality Design - December 2019 - bath
Hospitality Design - December 2019 - 53
Hospitality Design - December 2019 - 54
Hospitality Design - December 2019 - carpet
Hospitality Design - December 2019 - 56
Hospitality Design - December 2019 - 57
Hospitality Design - December 2019 - 58
Hospitality Design - December 2019 - fabrics
Hospitality Design - December 2019 - 60
Hospitality Design - December 2019 - upholstered furniture
Hospitality Design - December 2019 - 62
Hospitality Design - December 2019 - 63
Hospitality Design - December 2019 - 64
Hospitality Design - December 2019 - 65
Hospitality Design - December 2019 - 66
Hospitality Design - December 2019 - platinum circle
Hospitality Design - December 2019 - grupo habita
Hospitality Design - December 2019 - 69
Hospitality Design - December 2019 - andrew zobler
Hospitality Design - December 2019 - 71
Hospitality Design - December 2019 - the parker company
Hospitality Design - December 2019 - 73
Hospitality Design - December 2019 - anouska hempel
Hospitality Design - December 2019 - 75
Hospitality Design - December 2019 - roman and williams
Hospitality Design - December 2019 - 77
Hospitality Design - December 2019 - 78
Hospitality Design - December 2019 - 79
Hospitality Design - December 2019 - 80
Hospitality Design - December 2019 - trends: 2020 vision
Hospitality Design - December 2019 - self-care
Hospitality Design - December 2019 - 83
Hospitality Design - December 2019 - 84
Hospitality Design - December 2019 - 85
Hospitality Design - December 2019 - 86
Hospitality Design - December 2019 - 87
Hospitality Design - December 2019 - 88
Hospitality Design - December 2019 - 89
Hospitality Design - December 2019 - remote retreats
Hospitality Design - December 2019 - 91
Hospitality Design - December 2019 - 92
Hospitality Design - December 2019 - 93
Hospitality Design - December 2019 - next generation housing
Hospitality Design - December 2019 - 95
Hospitality Design - December 2019 - retail
Hospitality Design - December 2019 - 97
Hospitality Design - December 2019 - kid-friendly spaces
Hospitality Design - December 2019 - 99
Hospitality Design - December 2019 - 100
Hospitality Design - December 2019 - 101
Hospitality Design - December 2019 - 102
Hospitality Design - December 2019 - 103
Hospitality Design - December 2019 - schools
Hospitality Design - December 2019 - 105
Hospitality Design - December 2019 - 106
Hospitality Design - December 2019 - 107
Hospitality Design - December 2019 - cinema
Hospitality Design - December 2019 - 109
Hospitality Design - December 2019 - cultural centers
Hospitality Design - December 2019 - 111
Hospitality Design - December 2019 - 112
Hospitality Design - December 2019 - 113
Hospitality Design - December 2019 - 114
Hospitality Design - December 2019 - 115
Hospitality Design - December 2019 - 116
Hospitality Design - December 2019 - elevate
Hospitality Design - December 2019 - joyce bromberg
Hospitality Design - December 2019 - 119
Hospitality Design - December 2019 - emily isenberg
Hospitality Design - December 2019 - 121
Hospitality Design - December 2019 - 122
Hospitality Design - December 2019 - 123
Hospitality Design - December 2019 - ashley marsh
Hospitality Design - December 2019 - 125
Hospitality Design - December 2019 - aaron richter
Hospitality Design - December 2019 - 127
Hospitality Design - December 2019 - 128
Hospitality Design - December 2019 - 129
Hospitality Design - December 2019 - ian schrager
Hospitality Design - December 2019 - 131
Hospitality Design - December 2019 - jon staff
Hospitality Design - December 2019 - 133
Hospitality Design - December 2019 - 134
Hospitality Design - December 2019 - 135
Hospitality Design - December 2019 - michael vasku
Hospitality Design - December 2019 - 137
Hospitality Design - December 2019 - bashar wali
Hospitality Design - December 2019 - 139
Hospitality Design - December 2019 - 140
Hospitality Design - December 2019 - 141
Hospitality Design - December 2019 - ad index
Hospitality Design - December 2019 - 143
Hospitality Design - December 2019 - back space: cyndi ramirez-fulton
Hospitality Design - December 2019 - Cover3
Hospitality Design - December 2019 - Cover4
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