on location WEST HOLLYWOOD Greenery frames the entrance of the West Hollywood EDITION's signature restaurant Ardor Photos courtesy of IAN SCHRAGER COMPANY On the heels of Downtown Los Angeles' recent hospitality boom, another trendy neighborhood in LA is experiencing its own resurgence. Known for its buzzy nightlife scene and nearly $2 billion tourism industry, West Hollywood is where people go to see and be seen. In recent years, its hotel market has been bubbling over with design-led offerings such as Kimpton's La Peer hotel (featuring an opulent design from Gulla Jónsdóttir Architecture & Design) joining iconic mainstays like glamorous celebrity haunt the Chateau Marmont. Indeed, West Hollywood is returning to its former glory with the help of a few coveted, high-end brands that are popping up along the Sunset Strip.