advertorial Q&A with matt deshantz vice president of sales, fabricut contract Describe your business in one sentence. Fabricut Contract is a well-respected organization who provides first-quality textile and wallcovering design solutions for hospitality and commercial interiors. How important is customization? How has it enhanced your products or relationships with clients? Especially for pivotal patterns, designers desire something exceptional. We are able to pull resources from within our brands and longstanding supplier relationships to customize existing designs by changing colors, scale, and ground cloths, or develop one-of-a-kind fabrics or wallcoverings to achieve the project's vision. As a result, we've cultivated strong and creative relationships with designers across all project genres and budgets. What can we expect product-wise from your company in 2020? We'll continue to expand our wallcovering footprint through our exclusive partnership with Muraspec Wallcoverings; add performance upholstery and decorative drapery fabrics; and introduce a terrific matelassé bedding collection that will complement the re-launch of our Finished Products program. What trends are you paying attention to? Our product designers stay tune to and ahead of industry trends ensuring our fabric and wallcovering collections reflect the patterns designers are sourcing. It's important that our product offering not only anticipates and incorporates of-the-moment trends but also offers timeless designs to ensure today's specification is still on-trend when the installation is completed. Tell us something surprising about your company that people may not know. Fabricut Contract has the largest product offering - fabrics, trimmings, wallcoverings, drapery hardware and finished products - available in the hospitality marketplace today. 056 March/April 2020 hospitalitydesign.comhttp://www.hospitalitydesign.com