Hospitality Design - March/April 2020 - 78

perspectives 5 questions for

roger bloss
CEO and president, Alternative Hospitality
Las Vegas

S M A R T D E S IGN .
EXEMPLARY CRAFTSMANSHIP.

1

Newport Brass is the recognized brand for quality constructed
bathroom and kitchen products. Carrying the distinction of flawless
beauty and extended durability, our products are available in a full
range of finishes and contemporary, transitional and traditional styles.

We know people love experiences when they travel, but what
I've learned is that people are willing to seek out places where
they feel comfortable. There's a return on investment on their
time, money, health, and wellness. I'm not building places where
people go to hang out and get high. This is about the experience.

2
3
4
5
2001 CARNEGIE AVENUE SANTA ANA, CA 92705
949.417.5207 | WWW.NEWPORTBRASS.COM

How did your background at Best Value Inn and
Vantage Hospitality inform the 160-acre, wellnessand cannabis-focused Coachill Inn Resort, set to
open in Desert Hot Springs, California in 2021?

How did you get interested in cannabis as it related
to hospitality?

I suffered a heart attack during a horrible accident and I knew
that if they put me on opioids, I was going to become an addict.
My doctor was the one who suggested cannabis. I started to see
all the age groups, demographics, and psychographics [of those
visiting Coachella Valley], and I thought if people are willing to
go on a wine tour in Napa Valley, then why not cannabis?

What can we expect from the Coachill Inn brand?

We're creating a health and wellness resort around CBD and
hemp. We'll use hemp products everywhere, from uniforms to
bed sheets and concrete. CBD will be infused into amenities
like shampoo and body lotions. The hotel doesn't sell or touch
marijuana. If you are at the hotel as a cannabis user and want to
partake in your guestroom, private balcony, or in a special wing,
that is at your discretion. My goal is to keep my room rates low
and my product quality high.

How did you find investors for the project?

The cost barrier is high. Because [marijuana] is still illegal
federally, we're not seeing a lot of public money. Most of it is
private funding. Everybody looks at it as the next gold rush,
and they want in. We established ourselves as a publicly traded
company in the beginning to show we passed all the tests.

Are you paying attention to the competition?

It's such an interesting and fascinating industry. I love that other
people are looking at it. I'm several years ahead, and I have the
hotel side supporting me. I've created something that no one else
has ever done. I probably wouldn't have even thought about it if I
didn't have the heart attack.



https://www.newportbrass.com/ https://www.newportbrass.com/

Hospitality Design - March/April 2020

Table of Contents for the Digital Edition of Hospitality Design - March/April 2020

Hospitality Design - March/April 2020
contents
from the editor
people: cityscene: los angeles
people: cityscene: atlanta
perspectives: sketchbook
trends: timber
trends: carbon neutral firms
on our radar: wellness entrepreneurs
project breakdown: raffles singapore
interview: bjarke ingles group
5 questions for roger bloss
hd expo preview
from the show director
conference highlights
hd expo products
profile: jay sae jung oh
art
sustainable
fabric
seating
take care
willow house
capsule hotel and bookstore
desa potato head
shelter
taioursea
arctic bath
artisan beautè
remedy place
linnaean
bayit balev
parsley health
ad index
back space: peter pichler
Hospitality Design - March/April 2020 - Intro
Hospitality Design - March/April 2020 - Hospitality Design - March/April 2020
Hospitality Design - March/April 2020 - Cover2
Hospitality Design - March/April 2020 - 1
Hospitality Design - March/April 2020 - 2
Hospitality Design - March/April 2020 - 3
Hospitality Design - March/April 2020 - 4
Hospitality Design - March/April 2020 - 5
Hospitality Design - March/April 2020 - 6
Hospitality Design - March/April 2020 - contents
Hospitality Design - March/April 2020 - 8
Hospitality Design - March/April 2020 - 9
Hospitality Design - March/April 2020 - from the editor
Hospitality Design - March/April 2020 - 11
Hospitality Design - March/April 2020 - 12
Hospitality Design - March/April 2020 - 13
Hospitality Design - March/April 2020 - people: cityscene: los angeles
Hospitality Design - March/April 2020 - 15
Hospitality Design - March/April 2020 - people: cityscene: atlanta
Hospitality Design - March/April 2020 - 16A
Hospitality Design - March/April 2020 - 16B
Hospitality Design - March/April 2020 - 16C
Hospitality Design - March/April 2020 - 16D
Hospitality Design - March/April 2020 - 17
Hospitality Design - March/April 2020 - 18
Hospitality Design - March/April 2020 - perspectives: sketchbook
Hospitality Design - March/April 2020 - 20
Hospitality Design - March/April 2020 - 21
Hospitality Design - March/April 2020 - 22
Hospitality Design - March/April 2020 - 23
Hospitality Design - March/April 2020 - 24
Hospitality Design - March/April 2020 - 25
Hospitality Design - March/April 2020 - 26
Hospitality Design - March/April 2020 - 27
Hospitality Design - March/April 2020 - 28
Hospitality Design - March/April 2020 - trends: timber
Hospitality Design - March/April 2020 - 30
Hospitality Design - March/April 2020 - 31
Hospitality Design - March/April 2020 - 32
Hospitality Design - March/April 2020 - 33
Hospitality Design - March/April 2020 - 34
Hospitality Design - March/April 2020 - 35
Hospitality Design - March/April 2020 - 36
Hospitality Design - March/April 2020 - trends: carbon neutral firms
Hospitality Design - March/April 2020 - 38
Hospitality Design - March/April 2020 - 39
Hospitality Design - March/April 2020 - 40
Hospitality Design - March/April 2020 - 41
Hospitality Design - March/April 2020 - 42
Hospitality Design - March/April 2020 - 43
Hospitality Design - March/April 2020 - 44
Hospitality Design - March/April 2020 - 45
Hospitality Design - March/April 2020 - 46
Hospitality Design - March/April 2020 - 47
Hospitality Design - March/April 2020 - 48
Hospitality Design - March/April 2020 - on our radar: wellness entrepreneurs
Hospitality Design - March/April 2020 - 50
Hospitality Design - March/April 2020 - 51
Hospitality Design - March/April 2020 - 52
Hospitality Design - March/April 2020 - 53
Hospitality Design - March/April 2020 - 54
Hospitality Design - March/April 2020 - 55
Hospitality Design - March/April 2020 - 56
Hospitality Design - March/April 2020 - 57
Hospitality Design - March/April 2020 - 58
Hospitality Design - March/April 2020 - 59
Hospitality Design - March/April 2020 - 60
Hospitality Design - March/April 2020 - project breakdown: raffles singapore
Hospitality Design - March/April 2020 - 62
Hospitality Design - March/April 2020 - 63
Hospitality Design - March/April 2020 - 64
Hospitality Design - March/April 2020 - 65
Hospitality Design - March/April 2020 - 66
Hospitality Design - March/April 2020 - 67
Hospitality Design - March/April 2020 - 68
Hospitality Design - March/April 2020 - 69
Hospitality Design - March/April 2020 - 70
Hospitality Design - March/April 2020 - interview: bjarke ingles group
Hospitality Design - March/April 2020 - 72
Hospitality Design - March/April 2020 - 73
Hospitality Design - March/April 2020 - 74
Hospitality Design - March/April 2020 - 75
Hospitality Design - March/April 2020 - 76
Hospitality Design - March/April 2020 - 77
Hospitality Design - March/April 2020 - 5 questions for roger bloss
Hospitality Design - March/April 2020 - 79
Hospitality Design - March/April 2020 - 80
Hospitality Design - March/April 2020 - 81
Hospitality Design - March/April 2020 - 82
Hospitality Design - March/April 2020 - 83
Hospitality Design - March/April 2020 - 84
Hospitality Design - March/April 2020 - hd expo preview
Hospitality Design - March/April 2020 - from the show director
Hospitality Design - March/April 2020 - 87
Hospitality Design - March/April 2020 - conference highlights
Hospitality Design - March/April 2020 - 89
Hospitality Design - March/April 2020 - 90
Hospitality Design - March/April 2020 - 91
Hospitality Design - March/April 2020 - 92
Hospitality Design - March/April 2020 - 93
Hospitality Design - March/April 2020 - 94
Hospitality Design - March/April 2020 - 95
Hospitality Design - March/April 2020 - 96
Hospitality Design - March/April 2020 - 97
Hospitality Design - March/April 2020 - hd expo products
Hospitality Design - March/April 2020 - 99
Hospitality Design - March/April 2020 - 100
Hospitality Design - March/April 2020 - 101
Hospitality Design - March/April 2020 - 102
Hospitality Design - March/April 2020 - 103
Hospitality Design - March/April 2020 - 104
Hospitality Design - March/April 2020 - profile: jay sae jung oh
Hospitality Design - March/April 2020 - 106
Hospitality Design - March/April 2020 - art
Hospitality Design - March/April 2020 - 108
Hospitality Design - March/April 2020 - 109
Hospitality Design - March/April 2020 - 110
Hospitality Design - March/April 2020 - 111
Hospitality Design - March/April 2020 - 112
Hospitality Design - March/April 2020 - sustainable
Hospitality Design - March/April 2020 - 114
Hospitality Design - March/April 2020 - 115
Hospitality Design - March/April 2020 - 116
Hospitality Design - March/April 2020 - 117
Hospitality Design - March/April 2020 - 118
Hospitality Design - March/April 2020 - fabric
Hospitality Design - March/April 2020 - 120
Hospitality Design - March/April 2020 - 121
Hospitality Design - March/April 2020 - 122
Hospitality Design - March/April 2020 - 123
Hospitality Design - March/April 2020 - 124
Hospitality Design - March/April 2020 - seating
Hospitality Design - March/April 2020 - 126
Hospitality Design - March/April 2020 - 127
Hospitality Design - March/April 2020 - 128
Hospitality Design - March/April 2020 - 129
Hospitality Design - March/April 2020 - 130
Hospitality Design - March/April 2020 - take care
Hospitality Design - March/April 2020 - willow house
Hospitality Design - March/April 2020 - 133
Hospitality Design - March/April 2020 - 134
Hospitality Design - March/April 2020 - 135
Hospitality Design - March/April 2020 - capsule hotel and bookstore
Hospitality Design - March/April 2020 - 137
Hospitality Design - March/April 2020 - 138
Hospitality Design - March/April 2020 - 139
Hospitality Design - March/April 2020 - desa potato head
Hospitality Design - March/April 2020 - 141
Hospitality Design - March/April 2020 - 142
Hospitality Design - March/April 2020 - 143
Hospitality Design - March/April 2020 - shelter
Hospitality Design - March/April 2020 - 145
Hospitality Design - March/April 2020 - 146
Hospitality Design - March/April 2020 - 147
Hospitality Design - March/April 2020 - taioursea
Hospitality Design - March/April 2020 - 149
Hospitality Design - March/April 2020 - 150
Hospitality Design - March/April 2020 - 151
Hospitality Design - March/April 2020 - arctic bath
Hospitality Design - March/April 2020 - 153
Hospitality Design - March/April 2020 - artisan beautè
Hospitality Design - March/April 2020 - 155
Hospitality Design - March/April 2020 - remedy place
Hospitality Design - March/April 2020 - 157
Hospitality Design - March/April 2020 - linnaean
Hospitality Design - March/April 2020 - 159
Hospitality Design - March/April 2020 - bayit balev
Hospitality Design - March/April 2020 - 161
Hospitality Design - March/April 2020 - parsley health
Hospitality Design - March/April 2020 - 163
Hospitality Design - March/April 2020 - 164
Hospitality Design - March/April 2020 - 165
Hospitality Design - March/April 2020 - 166
Hospitality Design - March/April 2020 - 167
Hospitality Design - March/April 2020 - 168
Hospitality Design - March/April 2020 - 169
Hospitality Design - March/April 2020 - 170
Hospitality Design - March/April 2020 - 171
Hospitality Design - March/April 2020 - 172
Hospitality Design - March/April 2020 - 173
Hospitality Design - March/April 2020 - ad index
Hospitality Design - March/April 2020 - 175
Hospitality Design - March/April 2020 - back space: peter pichler
Hospitality Design - March/April 2020 - Cover3
Hospitality Design - March/April 2020 - Cover4
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