perspectives trends By Neena Dhillon GRAPE THERAPY No longer constrained by tradition or convention, wineries go immersive, forming a true connection between the winemaking craft and good design. Five recent standouts show the power of visual storytelling to create unexpected visitor experiences. Ultimate Provence France There's an air of seduction running through Provence Rosé Group's wine estate and hotel, located less than an hour by car from Saint-Tropez in the sundrenched South of France. "The client wanted us to overturn the traditional design codes of a wine estate to incorporate an urban feel," says Emil Humbert, cofounder 066 May 2020 hospitalitydesign.com Ultimate Provence takes advantage of its location in the South of Francehttp://www.hospitalitydesign.com