Hospitality Design - August 2020 - 39
Guest materials at the Last Hotel in St. Louis, designed by ESG
Architecture and Design, convey the building's shoemaking history
The spiced-up rebrand of the Iron Horse Hotel in Milwaukee, crafted by
Kubala Washatko Architects, features witty copy and a rebellious style
B&Co.
The logo of Chicago's Sophy Hyde
Park by Stonehill Taylor combines a
triangle, owl, and whale symbols
Intricate lines and geometric
shapes reflect the Last Hotel's
Neoclassical details
Part of B&Co.'s tagline describes the studio's
work as "creative strategy with a dash of
wit." With an emphasis on storytelling and
personality, B&Co. bakes that credo into each
project, with collaborators running the gamut
from boutique hotels and craft breweries to
nonprofits and food-centric ecommerce.
Brigette Breitenbach launched the
Milwaukee-based studio in 2008 having
developed something of a love affair with
hotels. (In her early days, she even chose to
take equity in a property in lieu of payment.)
"We're hotel and F&B junkies," she says,
evidenced by the more than 70 the firm has
branded or marketed over the years.
Recently, Breitenbach has been working
with hotel companies like Marriott and Hilton
to help craft singular messages for soft brands
including the Autograph Collection, Tribute
Portfolio, Curio Collection, and Tapestry
Collection. Further, the studio is also finetuning captivating narratives for a midcentury
modern resort in Greece; the Dubble Dutch,
a 17-room historic Milwaukee inn; and a
one-million-square-foot bank building-turnedlifestyle hotel in Oklahoma City.
B&Co.'s branding process, Breitenbach
explains, is deceptively straightforward: "We
focus on uncovering what's special and rare,
and tell those stories through messaging,
visuals, and guest experience. It's simple but
powerful."
hospitalitydesign.com August 2020
039
http://www.hospitalitydesign.com
Hospitality Design - August 2020
Table of Contents for the Digital Edition of Hospitality Design - August 2020
Hospitality Design - August 2020
contents
from the editor
behind the design
sketchbook
business sense: diversity + inclusion
interview: instagram influencers
trends: new concepts
trends: branding
trends: covid-19 solutions
profile: t sakhi
casegoods
leather
bedding
wallcoverings
bold ideas
fashion: sunny dolat
installations: dream the combine
art: tawny chatmon
multidisciplinary yves béhar
outside the lines
community spaces
cultural centers
bookstores
installations
education
urban planning
camps + lodges
retail
wellbeing
sustainable design
ad index
back space: philip fimmano
Hospitality Design - August 2020 - Intro
Hospitality Design - August 2020 - Hospitality Design - August 2020
Hospitality Design - August 2020 - Cover2
Hospitality Design - August 2020 - 1
Hospitality Design - August 2020 - 2
Hospitality Design - August 2020 - 3
Hospitality Design - August 2020 - 4
Hospitality Design - August 2020 - contents
Hospitality Design - August 2020 - from the editor
Hospitality Design - August 2020 - 7
Hospitality Design - August 2020 - behind the design
Hospitality Design - August 2020 - 9
Hospitality Design - August 2020 - 10
Hospitality Design - August 2020 - sketchbook
Hospitality Design - August 2020 - 12
Hospitality Design - August 2020 - 13
Hospitality Design - August 2020 - 14
Hospitality Design - August 2020 - business sense: diversity + inclusion
Hospitality Design - August 2020 - 16
Hospitality Design - August 2020 - 17
Hospitality Design - August 2020 - 18
Hospitality Design - August 2020 - 19
Hospitality Design - August 2020 - 20
Hospitality Design - August 2020 - 21
Hospitality Design - August 2020 - 22
Hospitality Design - August 2020 - 23
Hospitality Design - August 2020 - 24
Hospitality Design - August 2020 - 25
Hospitality Design - August 2020 - 26
Hospitality Design - August 2020 - interview: instagram influencers
Hospitality Design - August 2020 - 28
Hospitality Design - August 2020 - 29
Hospitality Design - August 2020 - 30
Hospitality Design - August 2020 - 31
Hospitality Design - August 2020 - 32
Hospitality Design - August 2020 - trends: new concepts
Hospitality Design - August 2020 - 34
Hospitality Design - August 2020 - 35
Hospitality Design - August 2020 - 36
Hospitality Design - August 2020 - 37
Hospitality Design - August 2020 - trends: branding
Hospitality Design - August 2020 - 39
Hospitality Design - August 2020 - 40
Hospitality Design - August 2020 - 41
Hospitality Design - August 2020 - trends: covid-19 solutions
Hospitality Design - August 2020 - 43
Hospitality Design - August 2020 - 44
Hospitality Design - August 2020 - 45
Hospitality Design - August 2020 - 46
Hospitality Design - August 2020 - 47
Hospitality Design - August 2020 - 48
Hospitality Design - August 2020 - 49
Hospitality Design - August 2020 - 50
Hospitality Design - August 2020 - profile: t sakhi
Hospitality Design - August 2020 - 52
Hospitality Design - August 2020 - casegoods
Hospitality Design - August 2020 - 54
Hospitality Design - August 2020 - leather
Hospitality Design - August 2020 - 56
Hospitality Design - August 2020 - 57
Hospitality Design - August 2020 - 58
Hospitality Design - August 2020 - bedding
Hospitality Design - August 2020 - 60
Hospitality Design - August 2020 - 61
Hospitality Design - August 2020 - 62
Hospitality Design - August 2020 - wallcoverings
Hospitality Design - August 2020 - 64
Hospitality Design - August 2020 - 65
Hospitality Design - August 2020 - 66
Hospitality Design - August 2020 - bold ideas
Hospitality Design - August 2020 - fashion: sunny dolat
Hospitality Design - August 2020 - 69
Hospitality Design - August 2020 - installations: dream the combine
Hospitality Design - August 2020 - 71
Hospitality Design - August 2020 - art: tawny chatmon
Hospitality Design - August 2020 - 73
Hospitality Design - August 2020 - multidisciplinary yves béhar
Hospitality Design - August 2020 - 75
Hospitality Design - August 2020 - 76
Hospitality Design - August 2020 - outside the lines
Hospitality Design - August 2020 - community spaces
Hospitality Design - August 2020 - 79
Hospitality Design - August 2020 - 80
Hospitality Design - August 2020 - cultural centers
Hospitality Design - August 2020 - 82
Hospitality Design - August 2020 - 83
Hospitality Design - August 2020 - bookstores
Hospitality Design - August 2020 - 85
Hospitality Design - August 2020 - installations
Hospitality Design - August 2020 - 87
Hospitality Design - August 2020 - education
Hospitality Design - August 2020 - 89
Hospitality Design - August 2020 - urban planning
Hospitality Design - August 2020 - 91
Hospitality Design - August 2020 - 92
Hospitality Design - August 2020 - 93
Hospitality Design - August 2020 - camps + lodges
Hospitality Design - August 2020 - 95
Hospitality Design - August 2020 - retail
Hospitality Design - August 2020 - 97
Hospitality Design - August 2020 - wellbeing
Hospitality Design - August 2020 - 99
Hospitality Design - August 2020 - sustainable design
Hospitality Design - August 2020 - 101
Hospitality Design - August 2020 - ad index
Hospitality Design - August 2020 - 103
Hospitality Design - August 2020 - back space: philip fimmano
Hospitality Design - August 2020 - Cover3
Hospitality Design - August 2020 - Cover4
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