advertorial Q&A with Lindsey Josepayt Director of Design and Marketing of United Fabrics How has your company evolved over the years? United Fabrics is often referred to as the bestkept secret in the textile industry! We have been around for 70+ years and have roots firmly planted in upholstery textiles, faux leathers and genuine leathers. Our experience in the residential market has instilled a commitment in building lasting relationships with our clients. Expanding into hospitality has been incredibly rewarding as we find our team working in tandem with designers to find solutions to their everyday project challenges. How important is customization? How has it enhanced your products or relationships with clients? Customization allows us to combine the strong relationships we have with our clients paired with our strategic industry partners. As natural problem solvers, we encourage designers to challenge us with customizations to finding the perfect solutions for their one-of-a-kind projects. What do you have planned for the upcoming year? This past year has highlighted the importance Stokes Architecture Pod Hotel Philly 036 October 2020 hospitalitydesign.com of a strong digital presence available 24/7 for new and existing clients. We are working on a new website that will launch in 2021 which will showcase our products and tell our unique story. Tell us about new products/ innovations you're introducing. We are currently launching an innovative upholstery material: Supreen. This composite material retains the beauty and softness of a woven fabric, while incorporating the performance of a coated textile. The end result is a total liquid barrier fabric perfect for demanding applications including hospitality and healthcare. Why is collaborating important to your company? Tell us about some of your product collaborations. At the core of our performance portfolio is a wealth of textures and solids in everything from Sunbrella Contract to Crypton. We collaborate with these same performance brands when it comes to designing our exclusive selection of patterns. Aligning with these respected brands strengthens our commitment to quality for our clients.http://www.hospitalitydesign.com