Hospitality Design - December 2020 - 25

interview on our radar
By Will Speros

BREAKING OUT

Two emerging firms hone their approaches

Andrey Kudryavtsev

Photos by SERGEY MELNIKOV, DMITRY TSYRENSCHIKOV, and ALEXEY SAYLANDER

CEO, MODGI Group

Function over form is the mantra that has fueled Andrey Kudryavtsev, CEO
of St. Petersburg, Russia-based studio MODGI Group, to accrue a portfolio of
eateries and other public spaces as effective as they are attractive. " Design for
the sake of design is probably appropriate in contemporary art, but when we talk
about the design of interiors, premises, public spaces, functionality becomes the
first priority, " Kudryavtsev says. " We are close to the idea of minimalism, clean
space. Excessive paraphernalia [and] unnecessary interior details interfere. "
MODGI Group is specifically defined by an array of adaptive reuses that
transform historic Russian volumes into convivial, contemporary havens. One
standout project is Butcher House, a 19th-century tavern and wine cellar now
overhauled into an eatery inspired by the early American colonies. Opportunities
for eclecticism or kitschy touches are bucked in place of a more subtle,
exploratory sensory experience that recalls the American prairie through rough
textures, warm organic tones, and dried flora.
Kudryavtsev credits a democratic process to the success of the eightperson firm's steady but singular project management model. " We have
horizontal management, and leadership can shift depending on the stage, " he
explains. " At the idea stage, the leader is definitely a designer. In the process of
implementation, priority is given to the architect, who interacts with the builders
and brings the project to life. "
An uptick in commissions for public space design signals to Kudryavtsev
that MODGI's style can not only meet demand but evolve as he grows the firm's
hospitality portfolio. " We are gradually expanding our scope of activities towards
the hotel business. It has its own specifics, but our approach is the same-
simplicity, functionality, efficiency, " Kudryavtsev says. " I think we found our face
and it has characteristic, recognizable features. "

Eccentric details and a pervasive peach hue
characterize the modern Asian-inspired design for
MODGI Group's Pan Am restaurant in St. Petersburg
Dried flora juxtaposes roughly textured walls
inside Butcher House, designed as an abstract
reference to the American prairie

hospitalitydesign.com December 2020

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Hospitality Design - December 2020

Table of Contents for the Digital Edition of Hospitality Design - December 2020

Hospitality Design - December 2020
contents
from the editor
behind the design
people: cityscene new york
people: hd awards
sketchbook
interview: on our radar
interview: david rockwell and melba wilson
interview: jacu strauss
trends: art hotels
project breakdown: virgin hotels
designer profile: a rum fellow
art
fabric and leather
flooring
upholstered furniture
looking ahead: experiential retail
looking ahead: market-driving museums
looking ahead: instagrammable exhibits
looking ahead: immersive education
looking ahead: hybrid spaces
looking ahead: beyond biophilic healthcare
looking ahead: urban biodiversity
1 hotel haitang bay sanya
qushui-lanting resort hotel
grand park hotel rovinj
ad index
back space: robin staten
Hospitality Design - December 2020 - Hospitality Design - December 2020
Hospitality Design - December 2020 - Cover2
Hospitality Design - December 2020 - 1
Hospitality Design - December 2020 - 2
Hospitality Design - December 2020 - 3
Hospitality Design - December 2020 - 4
Hospitality Design - December 2020 - contents
Hospitality Design - December 2020 - 6
Hospitality Design - December 2020 - 7
Hospitality Design - December 2020 - from the editor
Hospitality Design - December 2020 - 9
Hospitality Design - December 2020 - behind the design
Hospitality Design - December 2020 - 11
Hospitality Design - December 2020 - people: cityscene new york
Hospitality Design - December 2020 - 13
Hospitality Design - December 2020 - people: hd awards
Hospitality Design - December 2020 - 15
Hospitality Design - December 2020 - 16
Hospitality Design - December 2020 - sketchbook
Hospitality Design - December 2020 - 18
Hospitality Design - December 2020 - 19
Hospitality Design - December 2020 - 20
Hospitality Design - December 2020 - 21
Hospitality Design - December 2020 - 22
Hospitality Design - December 2020 - 23
Hospitality Design - December 2020 - 24
Hospitality Design - December 2020 - interview: on our radar
Hospitality Design - December 2020 - 26
Hospitality Design - December 2020 - 27
Hospitality Design - December 2020 - 28
Hospitality Design - December 2020 - interview: david rockwell and melba wilson
Hospitality Design - December 2020 - 30
Hospitality Design - December 2020 - interview: jacu strauss
Hospitality Design - December 2020 - 32
Hospitality Design - December 2020 - 33
Hospitality Design - December 2020 - 34
Hospitality Design - December 2020 - trends: art hotels
Hospitality Design - December 2020 - 36
Hospitality Design - December 2020 - 37
Hospitality Design - December 2020 - 38
Hospitality Design - December 2020 - 39
Hospitality Design - December 2020 - 40
Hospitality Design - December 2020 - project breakdown: virgin hotels
Hospitality Design - December 2020 - 42
Hospitality Design - December 2020 - 43
Hospitality Design - December 2020 - 44
Hospitality Design - December 2020 - 45
Hospitality Design - December 2020 - 46
Hospitality Design - December 2020 - designer profile: a rum fellow
Hospitality Design - December 2020 - art
Hospitality Design - December 2020 - 49
Hospitality Design - December 2020 - fabric and leather
Hospitality Design - December 2020 - 51
Hospitality Design - December 2020 - flooring
Hospitality Design - December 2020 - 53
Hospitality Design - December 2020 - 54
Hospitality Design - December 2020 - upholstered furniture
Hospitality Design - December 2020 - 56
Hospitality Design - December 2020 - 57
Hospitality Design - December 2020 - looking ahead: experiential retail
Hospitality Design - December 2020 - 59
Hospitality Design - December 2020 - 60
Hospitality Design - December 2020 - 61
Hospitality Design - December 2020 - looking ahead: market-driving museums
Hospitality Design - December 2020 - 63
Hospitality Design - December 2020 - looking ahead: instagrammable exhibits
Hospitality Design - December 2020 - 65
Hospitality Design - December 2020 - looking ahead: immersive education
Hospitality Design - December 2020 - 67
Hospitality Design - December 2020 - 68
Hospitality Design - December 2020 - looking ahead: hybrid spaces
Hospitality Design - December 2020 - 70
Hospitality Design - December 2020 - 71
Hospitality Design - December 2020 - looking ahead: beyond biophilic healthcare
Hospitality Design - December 2020 - 73
Hospitality Design - December 2020 - looking ahead: urban biodiversity
Hospitality Design - December 2020 - 75
Hospitality Design - December 2020 - 76
Hospitality Design - December 2020 - 77
Hospitality Design - December 2020 - 1 hotel haitang bay sanya
Hospitality Design - December 2020 - 79
Hospitality Design - December 2020 - 80
Hospitality Design - December 2020 - 81
Hospitality Design - December 2020 - 82
Hospitality Design - December 2020 - 83
Hospitality Design - December 2020 - qushui-lanting resort hotel
Hospitality Design - December 2020 - 85
Hospitality Design - December 2020 - 86
Hospitality Design - December 2020 - 87
Hospitality Design - December 2020 - grand park hotel rovinj
Hospitality Design - December 2020 - 89
Hospitality Design - December 2020 - 90
Hospitality Design - December 2020 - 91
Hospitality Design - December 2020 - 92
Hospitality Design - December 2020 - 93
Hospitality Design - December 2020 - ad index
Hospitality Design - December 2020 - 95
Hospitality Design - December 2020 - back space: robin staten
Hospitality Design - December 2020 - Cover3
Hospitality Design - December 2020 - Cover4
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