Hospitality Design - February/March 2021 - 32

advertorial

Q&A

with Iwan Nassimi
Exec. Vice President, Nassimi LLC
What is something exciting happening at
your company that you'd like to share?

The reception to the launch of our newest product,
Supreen™ - an innovative new performance fabric
with a proprietary, impermeable liquid barrier has been overwhelmingly positive. Supreen™ has
the luxurious softness of a woven fabric with the
durability of a coated textile.

How do you incorporate sustainable/ecofriendly practices in your company?
Sustainability is a key tenet in our product
development process. As the first company to
eliminate phthalates and FR chemicals from
our faux leathers, we have pioneered ways to
increase our products' physical performance
while reducing environmental impact. And with
Supreen™, we're pushing sustainability further
using a proprietary process that removes 99% of
all contaminants and offers a bleach cleanable
solution which is fluorocarbon, PCT-and-PFOAfree and Healthy Hospital Initiative (HHI) and
Proposition 65 compliant.

How do you continue to innovate when it
comes to product design?
Our goal in design is always to elevate the
performance, aesthetics, and comfort of the

032

February/March 2021 hospitalitydesign.com

materials that we produce. To do so, we
research new technologies and new materials
from other industries and adapt these to our
needs. We created the first true faux leather
in the market, utilizing innovative vacuumembossing technology, and we adapted
medical-grade silicone for upholstery use.
Now, that pattern of innovation culminates
with the development of Supreen™, which
merges textile, faux leather, and silicone
technologies.

What do you have planned for the
upcoming year?

We have several more rich Supreen™ textures
in the works, offering a wider range of colors
and patterns.

What trends are you paying attention
to?

We are seeing diverging trends - increased
performance, specifically as it relates to
disinfection and bleach cleanability - as well
as softer, more comfortable materials that lend
themselves to unique upholstery capabilities.
We aim to incorporate both to directly address
what the market needs and what designers,
specifiers, and manufacturers are looking for.



http://www.hospitalitydesign.com

Hospitality Design - February/March 2021

Table of Contents for the Digital Edition of Hospitality Design - February/March 2021

Hospitality Design - February/March 2021
contents
from the editor
behind the design
sketchbook
places: secondary u.s. cities
places: upstate new york
brand identity: kimpton
interview: space copenhagen + chef sergio herman
interview: on our radar
by the numbers: moynihan train hall
profile: lori weitzner
made in america
casegoods
flooring
wallcoverings
far and away
far and away: overview
far and away: japan
far and away: africa
far and away: italy
far and away: china
far and away: nashville
far and away: mexico
far and away: copenhagen
ad index
back space: antionette carroll
Hospitality Design - February/March 2021 - Intro
Hospitality Design - February/March 2021 - Hospitality Design - February/March 2021
Hospitality Design - February/March 2021 - Cover2
Hospitality Design - February/March 2021 - 1
Hospitality Design - February/March 2021 - 2
Hospitality Design - February/March 2021 - 3
Hospitality Design - February/March 2021 - 4
Hospitality Design - February/March 2021 - contents
Hospitality Design - February/March 2021 - 6
Hospitality Design - February/March 2021 - 7
Hospitality Design - February/March 2021 - from the editor
Hospitality Design - February/March 2021 - 9
Hospitality Design - February/March 2021 - behind the design
Hospitality Design - February/March 2021 - 11
Hospitality Design - February/March 2021 - 12
Hospitality Design - February/March 2021 - 13
Hospitality Design - February/March 2021 - 14
Hospitality Design - February/March 2021 - sketchbook
Hospitality Design - February/March 2021 - 16
Hospitality Design - February/March 2021 - 17
Hospitality Design - February/March 2021 - 18
Hospitality Design - February/March 2021 - 19
Hospitality Design - February/March 2021 - 20
Hospitality Design - February/March 2021 - 21
Hospitality Design - February/March 2021 - places: secondary u.s. cities
Hospitality Design - February/March 2021 - 23
Hospitality Design - February/March 2021 - 24
Hospitality Design - February/March 2021 - 25
Hospitality Design - February/March 2021 - places: upstate new york
Hospitality Design - February/March 2021 - 27
Hospitality Design - February/March 2021 - 28
Hospitality Design - February/March 2021 - 29
Hospitality Design - February/March 2021 - 30
Hospitality Design - February/March 2021 - 31
Hospitality Design - February/March 2021 - 32
Hospitality Design - February/March 2021 - 33
Hospitality Design - February/March 2021 - 34
Hospitality Design - February/March 2021 - brand identity: kimpton
Hospitality Design - February/March 2021 - 36
Hospitality Design - February/March 2021 - 37
Hospitality Design - February/March 2021 - 38
Hospitality Design - February/March 2021 - 39
Hospitality Design - February/March 2021 - 40
Hospitality Design - February/March 2021 - 41
Hospitality Design - February/March 2021 - 42
Hospitality Design - February/March 2021 - 43
Hospitality Design - February/March 2021 - 44
Hospitality Design - February/March 2021 - 45
Hospitality Design - February/March 2021 - interview: space copenhagen + chef sergio herman
Hospitality Design - February/March 2021 - 47
Hospitality Design - February/March 2021 - 48
Hospitality Design - February/March 2021 - interview: on our radar
Hospitality Design - February/March 2021 - 50
Hospitality Design - February/March 2021 - 51
Hospitality Design - February/March 2021 - 52
Hospitality Design - February/March 2021 - 53
Hospitality Design - February/March 2021 - 54
Hospitality Design - February/March 2021 - by the numbers: moynihan train hall
Hospitality Design - February/March 2021 - 56
Hospitality Design - February/March 2021 - profile: lori weitzner
Hospitality Design - February/March 2021 - 58
Hospitality Design - February/March 2021 - made in america
Hospitality Design - February/March 2021 - 60
Hospitality Design - February/March 2021 - 61
Hospitality Design - February/March 2021 - casegoods
Hospitality Design - February/March 2021 - 63
Hospitality Design - February/March 2021 - flooring
Hospitality Design - February/March 2021 - 65
Hospitality Design - February/March 2021 - 66
Hospitality Design - February/March 2021 - wallcoverings
Hospitality Design - February/March 2021 - 68
Hospitality Design - February/March 2021 - 69
Hospitality Design - February/March 2021 - 70
Hospitality Design - February/March 2021 - 71
Hospitality Design - February/March 2021 - 72
Hospitality Design - February/March 2021 - far and away
Hospitality Design - February/March 2021 - far and away: overview
Hospitality Design - February/March 2021 - 75
Hospitality Design - February/March 2021 - far and away: japan
Hospitality Design - February/March 2021 - 77
Hospitality Design - February/March 2021 - 78
Hospitality Design - February/March 2021 - 79
Hospitality Design - February/March 2021 - 80
Hospitality Design - February/March 2021 - far and away: africa
Hospitality Design - February/March 2021 - 82
Hospitality Design - February/March 2021 - 83
Hospitality Design - February/March 2021 - far and away: italy
Hospitality Design - February/March 2021 - 85
Hospitality Design - February/March 2021 - 86
Hospitality Design - February/March 2021 - 87
Hospitality Design - February/March 2021 - far and away: china
Hospitality Design - February/March 2021 - 89
Hospitality Design - February/March 2021 - 90
Hospitality Design - February/March 2021 - 91
Hospitality Design - February/March 2021 - far and away: nashville
Hospitality Design - February/March 2021 - 93
Hospitality Design - February/March 2021 - 94
Hospitality Design - February/March 2021 - 95
Hospitality Design - February/March 2021 - far and away: mexico
Hospitality Design - February/March 2021 - 97
Hospitality Design - February/March 2021 - 98
Hospitality Design - February/March 2021 - 99
Hospitality Design - February/March 2021 - far and away: copenhagen
Hospitality Design - February/March 2021 - 101
Hospitality Design - February/March 2021 - ad index
Hospitality Design - February/March 2021 - 103
Hospitality Design - February/March 2021 - back space: antionette carroll
Hospitality Design - February/March 2021 - Cover3
Hospitality Design - February/March 2021 - Cover4
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