Hospitality Design - Marketplace Fall 2020 - 54

products profile liqui group
By Alia Akkam
Photos courtesy of Liqui Group and Crate47

GLOBAL APPEAL
From interiors to products, one designer explains his reach

Simple thumbnail sketches, elicited in black ballpoint pen, are how every one
of Liqui Group's products are first conceived. "I was taught to do it this way
at university, as I'm a bit of a perfectionist and found myself rubbing stuff
out when I did it in pencil, which didn't allow for happy mistakes," explains
Cameron Fry, founder and creative director of the sustainable furniture,
lighting, and interior design studio with offices in London and Brighton,
England, as well as Los Angeles.
Reared in a small town on the south coast of England, Fry knew which career
path he wanted to take early on. His father was an artist and graphic designer, and
Fry, who is "massively dyslexic," as he puts it, did especially well in art and design
classes. After focusing on jewelry in the University of Brighton's 3D design and
craft program, a frustrating endeavor that ultimately steered him toward furniture,

The Georgie collection of the Memphis Group-inspired
coffee tables features a solid oak top with a raised edge

054

Marketplace Fall 2020 hospitalitydesign.com

he established Liqui Group in 2007, growing it into a multidisciplinary
practice that also encompasses a branding arm, Crate47. The firms's recent
West Coast foray now allows for U.S. manufacturing capabilities.
Fry is drawn to natural, tactile materials, fashioning them into the likes
of the walnut-finished Cyril sideboard, part of a new midcentury-informed
range of office furniture, or the Memphis Group-inspired Georgie collection
of oak tables. Next up: a steel chair with CNC-cut foam cushions, Liqui
Group's first-ever outdoor piece.
But much of Fry's time these days is devoted to commercial interiors,
particularly for global coffee shops, including multiple outlets of Saudi
Arabia café and roastery Brew92 and Kaafi in The Hague, Netherlands.
Here, one of the standouts is Liqui Group's wide-armed Hove Club Chair.
"Designing a product feels like designing a personality. It's almost like
creating a character whereas an interior is more about designing an
experience," says Fry. "They both aim to evoke an emotional response from
anyone looking at them." hd
LIQUIGROUP.US

Along with interiors, which include large pieces by French
contemporary artist Zepha, Liqui Group created furniture and lighting
for Brew92's Imam University outpost in Riyadh, its third for the brand

Scandinavian inspirations are found
throughout the Brew92 Imam
University location in Riyadh



http://www.LIQUIGROUP.US http://www.hospitalitydesign.com

Hospitality Design - Marketplace Fall 2020

Table of Contents for the Digital Edition of Hospitality Design - Marketplace Fall 2020

Hospitality Design - Marketplace Fall 2020
contents
from the editor
behind the design
digital artists
interview: on our radar
spec sheet
process
interview: designer insights
profile: sieger design
products: safer solutions
profile: liqui group
profile: kalon
profile: deborah berke
profile: samson furniture design
profile: studio sunny kim
profile: jakob lange
hd expo
bdny
icff
art
made in america
bedding
wood
outdoor furniture
surfaces
fabrics
bath
lighting
seating
wallcoverings
casegoods + tables
flooring
ad index
back space
Hospitality Design - Marketplace Fall 2020 - Hospitality Design - Marketplace Fall 2020
Hospitality Design - Marketplace Fall 2020 - Cover2
Hospitality Design - Marketplace Fall 2020 - 1
Hospitality Design - Marketplace Fall 2020 - 2
Hospitality Design - Marketplace Fall 2020 - 3
Hospitality Design - Marketplace Fall 2020 - 4
Hospitality Design - Marketplace Fall 2020 - contents
Hospitality Design - Marketplace Fall 2020 - 6
Hospitality Design - Marketplace Fall 2020 - 7
Hospitality Design - Marketplace Fall 2020 - from the editor
Hospitality Design - Marketplace Fall 2020 - 9
Hospitality Design - Marketplace Fall 2020 - 10
Hospitality Design - Marketplace Fall 2020 - 11
Hospitality Design - Marketplace Fall 2020 - behind the design
Hospitality Design - Marketplace Fall 2020 - 13
Hospitality Design - Marketplace Fall 2020 - 14
Hospitality Design - Marketplace Fall 2020 - digital artists
Hospitality Design - Marketplace Fall 2020 - 16
Hospitality Design - Marketplace Fall 2020 - 17
Hospitality Design - Marketplace Fall 2020 - 18
Hospitality Design - Marketplace Fall 2020 - 19
Hospitality Design - Marketplace Fall 2020 - 20
Hospitality Design - Marketplace Fall 2020 - interview: on our radar
Hospitality Design - Marketplace Fall 2020 - 22
Hospitality Design - Marketplace Fall 2020 - 23
Hospitality Design - Marketplace Fall 2020 - 24
Hospitality Design - Marketplace Fall 2020 - 25
Hospitality Design - Marketplace Fall 2020 - spec sheet
Hospitality Design - Marketplace Fall 2020 - 27
Hospitality Design - Marketplace Fall 2020 - 28
Hospitality Design - Marketplace Fall 2020 - 29
Hospitality Design - Marketplace Fall 2020 - 30
Hospitality Design - Marketplace Fall 2020 - 31
Hospitality Design - Marketplace Fall 2020 - process
Hospitality Design - Marketplace Fall 2020 - 33
Hospitality Design - Marketplace Fall 2020 - 34
Hospitality Design - Marketplace Fall 2020 - 35
Hospitality Design - Marketplace Fall 2020 - 36
Hospitality Design - Marketplace Fall 2020 - 37
Hospitality Design - Marketplace Fall 2020 - 38
Hospitality Design - Marketplace Fall 2020 - 39
Hospitality Design - Marketplace Fall 2020 - 40
Hospitality Design - Marketplace Fall 2020 - 41
Hospitality Design - Marketplace Fall 2020 - 42
Hospitality Design - Marketplace Fall 2020 - interview: designer insights
Hospitality Design - Marketplace Fall 2020 - 44
Hospitality Design - Marketplace Fall 2020 - profile: sieger design
Hospitality Design - Marketplace Fall 2020 - 46
Hospitality Design - Marketplace Fall 2020 - products: safer solutions
Hospitality Design - Marketplace Fall 2020 - 48
Hospitality Design - Marketplace Fall 2020 - 49
Hospitality Design - Marketplace Fall 2020 - 50
Hospitality Design - Marketplace Fall 2020 - 51
Hospitality Design - Marketplace Fall 2020 - 52
Hospitality Design - Marketplace Fall 2020 - 53
Hospitality Design - Marketplace Fall 2020 - profile: liqui group
Hospitality Design - Marketplace Fall 2020 - profile: kalon
Hospitality Design - Marketplace Fall 2020 - profile: deborah berke
Hospitality Design - Marketplace Fall 2020 - profile: samson furniture design
Hospitality Design - Marketplace Fall 2020 - profile: studio sunny kim
Hospitality Design - Marketplace Fall 2020 - profile: jakob lange
Hospitality Design - Marketplace Fall 2020 - hd expo
Hospitality Design - Marketplace Fall 2020 - 61
Hospitality Design - Marketplace Fall 2020 - bdny
Hospitality Design - Marketplace Fall 2020 - icff
Hospitality Design - Marketplace Fall 2020 - art
Hospitality Design - Marketplace Fall 2020 - 65
Hospitality Design - Marketplace Fall 2020 - 66
Hospitality Design - Marketplace Fall 2020 - made in america
Hospitality Design - Marketplace Fall 2020 - 68
Hospitality Design - Marketplace Fall 2020 - bedding
Hospitality Design - Marketplace Fall 2020 - wood
Hospitality Design - Marketplace Fall 2020 - outdoor furniture
Hospitality Design - Marketplace Fall 2020 - 72
Hospitality Design - Marketplace Fall 2020 - 73
Hospitality Design - Marketplace Fall 2020 - surfaces
Hospitality Design - Marketplace Fall 2020 - 75
Hospitality Design - Marketplace Fall 2020 - 76
Hospitality Design - Marketplace Fall 2020 - fabrics
Hospitality Design - Marketplace Fall 2020 - 78
Hospitality Design - Marketplace Fall 2020 - bath
Hospitality Design - Marketplace Fall 2020 - 80
Hospitality Design - Marketplace Fall 2020 - 81
Hospitality Design - Marketplace Fall 2020 - lighting
Hospitality Design - Marketplace Fall 2020 - 83
Hospitality Design - Marketplace Fall 2020 - 84
Hospitality Design - Marketplace Fall 2020 - seating
Hospitality Design - Marketplace Fall 2020 - 86
Hospitality Design - Marketplace Fall 2020 - 87
Hospitality Design - Marketplace Fall 2020 - wallcoverings
Hospitality Design - Marketplace Fall 2020 - 89
Hospitality Design - Marketplace Fall 2020 - casegoods + tables
Hospitality Design - Marketplace Fall 2020 - 91
Hospitality Design - Marketplace Fall 2020 - flooring
Hospitality Design - Marketplace Fall 2020 - 93
Hospitality Design - Marketplace Fall 2020 - ad index
Hospitality Design - Marketplace Fall 2020 - 95
Hospitality Design - Marketplace Fall 2020 - back space
Hospitality Design - Marketplace Fall 2020 - Cover3
Hospitality Design - Marketplace Fall 2020 - Cover4
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