Healthcare Design - January 2015 - 10

HCDmagazine.com 02.15

JAMES ARONOVSKY/GPA

Top: The HCD 10 honorees
were recognized during
a lunchtime awards
program. Above: The 2014
Changemaker award winner
Avein Saaty-Tafoya of Adelante
Healthcare. Right: Attendees
enjoyed the Riptide Casino and
Lounge networking event.

design station located in a main convention center
artery, where a professional graphic recorder was on
hand to illustrate attendees' ideas on the future of the
industry on a large-scale panel.
On Day 2, Avein Saaty-Tafoya, CEO of Adelante
Healthcare (Phoenix), received The Center for Health
Design's (The Center) Changemaker Award, in honor
of her work to stop the marginalization of underserved
and impoverished patient populations by improving
the quality of care they receive. "We wanted to reset
the patient experience and what access to healthcare
meant," she said.
Saaty-Tafoya says her solutions involved designing
healthcare services around patients and personalizing care to fit their needs as well as integrating retail
principles with healthcare best practices. Today,
Adelante's seven locations feature light-filled atriums,
seating choices that invite patients to "sit and stay
awhile," and smaller, separate waiting rooms that are
designed for specific patient populations, such as
seniors, sick or well patients, and
children.
She encouraged attendees to use
their roles, from designer to provider,
to change the expectations, experiences, and outcomes of healthcare.
"Make it a movement," she said.
In the closing keynote, Barry S.
Rabner, president, CEO, and trustee
of Princeton HealthCare System;
Sierra Bainbridge, senior director of
MASS Design Group; and Helen Zak,
president and chief operating officer
of ThedaCare Center for Healthcare
Value, shared their thoughts on how
to achieve buy-in for new facility projects, keys to implementing change,

and how the definition of architecture is expanding to
create spaces that touch communities in a number of
ways.
But the most powerful message of their conversation came when moderator Donna Deckard, director
of strategic projects at The Center, asked Rabner to
provide insight on what he's learned since opening
University Medical Center of Princeton at Plainsboro in
March 2012.
"Two years later, we know a lot about what's working and what's not working," Rabner said. But, he
added, those results aren't being measured. "I've got
650,000 square feet of stuff. No one wants to know
how these things we did work better? I think people
need to do research on this to see if it could be better,"
he said.
Rabner said the facility could easily serve as a
laboratory for healthcare design research, and, yet,
nothing's been done. For Rabner, he's unlikely to build
another hospital and said he doesn't see a benefit to
investing in studying Princeton's new environment,
but he urged attendees to recognize that hospitals are
likely to open their doors to those interested in pushing
healthcare design forward.
"You do the research and help the next guy get it
right. You pay for it. You do the research, and we'll
help," he told the audience.
Zak concurred: "That's all of our jobs: to step back
and reflect."
For Bainbridge, that means staying engaged on a
project beyond completion, with MASS recognizing
how relationships built through the design process
can help once a building is inhabited. For example,
post-occupancy evaluations determine results not so
easily extracted before spaces are used. "The postoccupancy part needs to expand to be part of the
package delivered," she said.
For information on the 2015 Healthcare Design
Conference, Nov. 14-17 in Washington, D.C., visit
HCDconference.com.

http://www.HCDconference.com http://www.HCDmagazine.com

Healthcare Design - January 2015

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