IN FO C U S S T R A T E G I C A P P R O A C H E S to D E S I G N C H A L L E N G E S O P E R AT I O N S DAVID SENIOR DELIVERING A NEW EXPERIENCE Today's NICUs are being designed with an enhanced focus on baby care and family satisfaction, while integrating operational efficiency for staff By Uma Ramanathan NOVEMBER 2017 91