Healthcare Design - October 2018 - 35
IN FO C U S
S T R A T E G I C A P P R O A C H E S to D E S I G N C H A L L E N G E S
AS HEALTHCARE ORGANIZATIONS continue to expand beyond their primary markets, building
new facilities or acquiring existing ones, it's vital that patients and staff have the same brand
experience-no matter the location. Delivering a consistent experience in the built environment helps establish an organization as an
authentic brand. When patients know what
to expect from an organization, regardless of
what service they're receiving or where they're
receiving it, they're more likely to trust that organization to answer future needs and to recommend it to friends and family.
This is called creating "experiential consistency" and it includes all the interactions a user
has with a space, beginning the moment he or
she walks in the door. Experiential consistency
can serve as a touchpoint within the physical
space, regardless of location, that helps develop
long-term relationships with users.
I M P O R TA N C E O F C O N S I S T E N C Y
BRANDING
DAVID SENIOR
G R E AT E X P E C TAT I O N S
Establishing experiential consistency across facility locations can
help build trust and establish brand authenticity By Sarah Wicker
Kimes
Achieving experiential consistency begins with
a strong understanding of a brand internally. All
organizations have a brand, whether they proactively manage it or not. A brand isn't what they
say about themselves; it's about what patients,
staff, and visitors say or think about them. It's
not a logo or a tagline, but a promise about an experience someone is going to have.
Most sophisticated healthcare organizations
have spent the time and resources to develop a
relevant, emotional brand that might include
everything from marketing materials to signage
and graphics.
But problems occur when that brand development doesn't move beyond the walls of the corporate offices and into the walls of healthcare
facilities, where users have the most direct interaction with it. Furthermore, as organizations
grow beyond a single site, it becomes increasingly difficult to maintain consistency due to
multiple teams managing service lines and locations. Inconsistencies occur when leaders make
decisions based on personal preference versus
sticking to strict design guidelines.
Successful retail brands have been
focusing on experiential consistency
for years. Shoppers know that when
they walk into a Target store, it's
OCTOBER 2018
35
Healthcare Design - October 2018
Table of Contents for the Digital Edition of Healthcare Design - October 2018
Healthcare Design - October 2018
Contents
Editorial
Show Talk
2018 Hcd Expo Preview
A Future So Bright
Haped by Nature
Branding
Product Spotlight
The Center
Face Time
Healthcare Design - October 2018 - Intro
Healthcare Design - October 2018 - Healthcare Design - October 2018
Healthcare Design - October 2018 - Cover2
Healthcare Design - October 2018 - 1
Healthcare Design - October 2018 - 2
Healthcare Design - October 2018 - Contents
Healthcare Design - October 2018 - 4
Healthcare Design - October 2018 - 5
Healthcare Design - October 2018 - 6
Healthcare Design - October 2018 - Editorial
Healthcare Design - October 2018 - Show Talk
Healthcare Design - October 2018 - 9
Healthcare Design - October 2018 - 10
Healthcare Design - October 2018 - 2018 Hcd Expo Preview
Healthcare Design - October 2018 - 12
Healthcare Design - October 2018 - 13
Healthcare Design - October 2018 - 14
Healthcare Design - October 2018 - 15
Healthcare Design - October 2018 - 16
Healthcare Design - October 2018 - A Future So Bright
Healthcare Design - October 2018 - 18
Healthcare Design - October 2018 - 19
Healthcare Design - October 2018 - 20
Healthcare Design - October 2018 - 21
Healthcare Design - October 2018 - 22
Healthcare Design - October 2018 - 23
Healthcare Design - October 2018 - 24
Healthcare Design - October 2018 - 25
Healthcare Design - October 2018 - 26
Healthcare Design - October 2018 - 27
Healthcare Design - October 2018 - Haped by Nature
Healthcare Design - October 2018 - 29
Healthcare Design - October 2018 - 30
Healthcare Design - October 2018 - 31
Healthcare Design - October 2018 - 32
Healthcare Design - October 2018 - 33
Healthcare Design - October 2018 - 34
Healthcare Design - October 2018 - Branding
Healthcare Design - October 2018 - 36
Healthcare Design - October 2018 - 37
Healthcare Design - October 2018 - 38
Healthcare Design - October 2018 - 39
Healthcare Design - October 2018 - Product Spotlight
Healthcare Design - October 2018 - 41
Healthcare Design - October 2018 - 42
Healthcare Design - October 2018 - 43
Healthcare Design - October 2018 - 44
Healthcare Design - October 2018 - 45
Healthcare Design - October 2018 - The Center
Healthcare Design - October 2018 - 47
Healthcare Design - October 2018 - Face Time
Healthcare Design - October 2018 - Cover3
Healthcare Design - October 2018 - Cover4
https://www.nxtbook.com/emerald/healthcaredesign/20241112
https://www.nxtbook.com/emerald/healthcaredesign/202410
https://www.nxtbook.com/emerald/healthcaredesign/2024QA
https://www.nxtbook.com/emerald/healthcaredesign/202409
https://www.nxtbook.com/emerald/healthcaredesign/202408
https://www.nxtbook.com/emerald/healthcaredesign/20240607
https://www.nxtbook.com/emerald/healthcaredesign/202405
https://www.nxtbook.com/emerald/healthcaredesign/202404
https://www.nxtbook.com/emerald/healthcaredesign/202403
https://www.nxtbook.com/emerald/healthcaredesign/20240102
https://www.nxtbook.com/emerald/healthcaredesign/202312
https://www.nxtbook.com/emerald/healthcaredesign/202311
https://www.nxtbook.com/emerald/healthcaredesign/202310
https://www.nxtbook.com/emerald/healthcaredesign/202309
https://www.nxtbook.com/emerald/healthcaredesign/202308
https://www.nxtbook.com/emerald/healthcaredesign/20230607
https://www.nxtbook.com/emerald/healthcaredesign/202305
https://www.nxtbook.com/emerald/healthcaredesign/202304
https://www.nxtbook.com/emerald/healthcaredesign/202303
https://www.nxtbook.com/emerald/healthcaredesign/20230102
https://www.nxtbook.com/emerald/healthcaredesign/202212
https://www.nxtbook.com/emerald/healthcaredesign/202211
https://www.nxtbook.com/emerald/healthcaredesign/202210
https://www.nxtbook.com/emerald/healthcaredesign/202209
https://www.nxtbook.com/emerald/healthcaredesign/202208
https://www.nxtbook.com/emerald/healthcaredesign/20220607
https://www.nxtbook.com/emerald/healthcaredesign/202205
https://www.nxtbook.com/emerald/healthcaredesign/202204
https://www.nxtbook.com/emerald/healthcaredesign/202203
https://www.nxtbook.com/emerald/healthcaredesign/20220102
https://www.nxtbook.com/emerald/healthcaredesign/202112
https://www.nxtbook.com/emerald/healthcaredesign/202111
https://www.nxtbook.com/emerald/healthcaredesign/202110
https://www.nxtbook.com/emerald/healthcaredesign/202109
https://www.nxtbook.com/emerald/healthcaredesign/202108
https://www.nxtbook.com/emerald/healthcaredesign/202106
https://www.nxtbook.com/emerald/healthcaredesign/202105
https://www.nxtbook.com/emerald/healthcaredesign/healthcare-design-april-2021
https://www.nxtbook.com/nxtbooks/healthcaredesign/202103
https://www.nxtbook.com/nxtbooks/healthcaredesign/20210102
https://www.nxtbook.com/nxtbooks/healthcaredesign/202012
https://www.nxtbook.com/nxtbooks/healthcaredesign/202011
https://www.nxtbook.com/nxtbooks/healthcaredesign/202010
https://www.nxtbook.com/nxtbooks/healthcaredesign/202009
https://www.nxtbook.com/nxtbooks/healthcaredesign/202008
https://www.nxtbook.com/nxtbooks/healthcaredesign/20200607
https://www.nxtbook.com/nxtbooks/healthcaredesign/202005
https://www.nxtbook.com/nxtbooks/healthcaredesign/202004
https://www.nxtbook.com/nxtbooks/healthcaredesign/202003
https://www.nxtbook.com/nxtbooks/healthcaredesign/20200102
https://www.nxtbook.com/nxtbooks/healthcaredesign/201912
https://www.nxtbook.com/nxtbooks/healthcaredesign/201911
https://www.nxtbook.com/nxtbooks/healthcaredesign/201910
https://www.nxtbook.com/nxtbooks/healthcaredesign/201909
https://www.nxtbook.com/nxtbooks/healthcaredesign/201908
https://www.nxtbook.com/nxtbooks/healthcaredesign/20190607
https://www.nxtbook.com/nxtbooks/healthcaredesign/201905
https://www.nxtbook.com/nxtbooks/healthcaredesign/201904
https://www.nxtbook.com/nxtbooks/healthcaredesign/201903
https://www.nxtbook.com/nxtbooks/healthcaredesign/201902
https://www.nxtbook.com/nxtbooks/healthcaredesign/201901
https://www.nxtbook.com/nxtbooks/healthcaredesign/201812
https://www.nxtbook.com/nxtbooks/healthcaredesign/201811
https://www.nxtbook.com/nxtbooks/healthcaredesign/201810
https://www.nxtbook.com/nxtbooks/healthcaredesign/201809
https://www.nxtbook.com/nxtbooks/healthcaredesign/201808
https://www.nxtbook.com/nxtbooks/healthcaredesign/20180607
https://www.nxtbook.com/nxtbooks/healthcaredesign/201805
https://www.nxtbook.com/nxtbooks/healthcaredesign/201804
https://www.nxtbook.com/nxtbooks/healthcaredesign/201803
https://www.nxtbook.com/nxtbooks/healthcaredesign/201802
https://www.nxtbook.com/nxtbooks/healthcaredesign/201801
https://www.nxtbook.com/nxtbooks/healthcaredesign/201712
https://www.nxtbook.com/nxtbooks/healthcaredesign/201711
https://www.nxtbook.com/nxtbooks/healthcaredesign/201710
https://www.nxtbook.com/nxtbooks/healthcaredesign/201709
https://www.nxtbook.com/nxtbooks/healthcaredesign/201708
https://www.nxtbook.com/nxtbooks/healthcaredesign/201706
https://www.nxtbook.com/nxtbooks/healthcaredesign/201705
https://www.nxtbook.com/nxtbooks/healthcaredesign/201704
https://www.nxtbook.com/nxtbooks/healthcaredesign/201703
https://www.nxtbook.com/nxtbooks/healthcaredesign/201702
https://www.nxtbook.com/nxtbooks/healthcaredesign/201701
https://www.nxtbook.com/nxtbooks/healthcaredesign/201612
https://www.nxtbook.com/nxtbooks/healthcaredesign/201611
https://www.nxtbook.com/nxtbooks/healthcaredesign/201610
https://www.nxtbook.com/nxtbooks/healthcaredesign/201609
https://www.nxtbook.com/nxtbooks/healthcaredesign/201608
https://www.nxtbook.com/nxtbooks/healthcaredesign/20160607
https://www.nxtbook.com/nxtbooks/healthcaredesign/201605
https://www.nxtbook.com/nxtbooks/healthcaredesign/201604
https://www.nxtbook.com/nxtbooks/healthcaredesign/201603
https://www.nxtbook.com/nxtbooks/healthcaredesign/20160102
https://www.nxtbook.com/nxtbooks/healthcaredesign/201512
https://www.nxtbook.com/nxtbooks/healthcaredesign/201511
https://www.nxtbook.com/nxtbooks/healthcaredesign/201510
https://www.nxtbook.com/nxtbooks/healthcaredesign/201509
https://www.nxtbook.com/nxtbooks/healthcaredesign/201508
https://www.nxtbook.com/nxtbooks/healthcaredesign/201506
https://www.nxtbook.com/nxtbooks/healthcaredesign/201505
https://www.nxtbook.com/nxtbooks/healthcaredesign/201504
https://www.nxtbook.com/nxtbooks/healthcaredesign/201503
https://www.nxtbook.com/nxtbooks/healthcaredesign/201501
https://www.nxtbook.com/nxtbooks/healthcaredesign/201412
https://www.nxtbook.com/nxtbooks/healthcaredesign/201411
https://www.nxtbook.com/nxtbooks/healthcaredesign/201410
https://www.nxtbook.com/nxtbooks/healthcaredesign/201409
https://www.nxtbook.com/nxtbooks/healthcaredesign/201408
https://www.nxtbook.com/nxtbooks/healthcaredesign/201407
https://www.nxtbook.com/nxtbooks/healthcaredesign/201405
https://www.nxtbook.com/nxtbooks/healthcaredesign/201404
https://www.nxtbook.com/nxtbooks/healthcaredesign/201403
https://www.nxtbook.com/nxtbooks/healthcaredesign/201401
https://www.nxtbook.com/nxtbooks/healthcaredesign/201312
https://www.nxtbook.com/nxtbooks/healthcaredesign/201311
https://www.nxtbook.com/nxtbooks/healthcaredesign/201310
https://www.nxtbook.com/nxtbooks/healthcaredesign/201309
https://www.nxtbook.com/nxtbooks/healthcaredesign/201308
https://www.nxtbookmedia.com