Zahn Dental Sales - September/October 2017 - 17

Top 5

Reasons to outsource work
and help your lab

THRIVE

with Bob Cohen

Bob Cohen, CDT, has been actively involved in dental technology for over 40 years.
In 2010, Bob partnered to launch CAP. Initially CAP was founded as an outsource milling facility
for dental laboratories in North America and in subsequent years grew to offer additional
solutions. With the mission to help labs thrive, CAP grew to become the largest provider of
digital solutions to dental laboratories in North America in just six years. Today Bob works for
the laboratory division of Henry Schein as Executive Director of Product Development and
Clinical Education. Bob has published several articles on clinical and technical aspects of
dentistry, and has lectured internationally on many dental and technical related
topics. Along with his diversified expert team, Bob has been a beta-provider for multiple
dental companies and has been involved in product development for decades.

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TO HELP WITH PEAK DEMAND
"Having owned a laboratory for many years, I can sympathize with the difficulty of managing work through peak demand
periods. Significantly increased production needs are both good and bad. On the good side, one may be experiencing
growth. On the bad side, pushing too much work through a production facility can lead to a drop in quality, late case
delivery, and staff frustration. The solution: outsource the overload to a partner milling center to help you keep up with
increased demand."

TO INTRODUCE NEW PRODUCTS
"Equipping a laboratory today costs more than ever, especially when you have to invest in capital equipment to work with
new products. However, partnering with a competent milling center mitigates that cost. This will allow you to compile an
ROI on the purchase of needed solutions to bring new operations in house. While outsourcing, your team is learning how to
treatment plan and manufacturer new prosthetics. Outsourcing can reduce risk, can add to your portfolio, and will add to
the knowledge of your team."

TO EVALUATE NEW PRODUCT VIABILITY
"The easiest path to growth is through new product introductions. However, training staff, buying all the needed materials
and equipment, obtaining sales, and marketing a new product is time consuming, costly, and has some risk. By selecting
a product of choice and outsourcing fabrication, you can quickly understand the demand levels and potential sales
opportunities. If the sales look to be less than anticipated, it may be worth keeping the product but continuing to
outsource. And if sales go as planned, then you can make the investment in training, staff, materials, and equipment."

TAP INTO A KNOWLEDGE BASE
"Let's face it, none of us knows it all. By partnering with a milling center, you have immediate access to a new knowledge
base. Most milling centers produce a lot of work incredibly efficiently. It is not uncommon for some labs to struggle with
automation and digital production. Outsourcing enables you to do what you are best at while working with a company that
specializes in what is not your core competency."

FREEING UP INTERNAL RESOURCES AND SPACE
"Many lab owners love keeping things small and under control. The average lab in the US has a staff of about three people.
Bringing in new CAD/CAM requires space, time to learn, and the resources to bring in more staff. For those lab owners that
want to stay small, outsourcing is a great path to offering many automated restorative products. It's certainly not everyone's
first choice to think big or be big, and your business should be what you want it to be. Outsourcing can help."

CAP: 1.877.977.7889

Table of Contents for the Digital Edition of Zahn Dental Sales - September/October 2017