Creating [Business] Intelligence in an Artistic World By TIm KAufmAnn BusIness InTellIgenCe (BI), sImply puT, Is The sCIenCe of TurnIng dATA InTo usABle InformATIon. ThIs hArdly sounds helpful for A CosTume shop or sound depArTmenT, BuT In reAlITy A Well-desIgned BI sysTem CAn sAve mAnAgers A sIgnIfICAnT AmounT of AdmInIsTrATIve WorK. 54 theatre design & technology s u m m e r 2013