market Data initiatives In an effort to become a centralized source of market intelligence for Ontario Brokers, we've launched a new consumer data project this year. These reports contain segmented demographics and details on the types of businesses within specific geographic locations. These reports are free to IBAO Members and complement the benchmarking data we released last year. Consumer Data Reports Free reporting for IBAO Members Provided by Environics Analytics Features 79 regions in Ontario Demographics for Personal Lines sales targets Business profiles for Commercial Lines sales targets PRIZM® segmentation data for marketing strategies Benchmarking Data Third year of data collection & 1,900 compensation samples Hybrid work benchmarks across the broker channel Personal & Commercial Lines Manager salary benchmarks 29