The Ontario Broker - August 2019 - 45

5 APPS

TO HELP YOU BUILD YOUR
PROFESSIONAL BRAND

W
1

ith much of the population scouring the internet for reviews before doing anything these days, having an online
presence to market your personal brand has never been more important. To help yourself stand out in the sea of
professionals, it's important to approach your audience in as many ways as possible. Here are five user-friendly,
creative, impactful tools that will help you build your professional brand online.

In recent years LinkedIn has become one of the most powerful tools
to market yourself. You can use it to search for jobs, expand your
network and connections and establish your credibility. Often-overlooked
functionality allows you to share stories and examples from your own
experiences or a connection's content you find interesting. Focus on your
interests, industry issues and goals that are relevant to your clients and you'll
be able to draw them in and refer them to your page for more information.

CANVA

Unless you're
naturally gifted or went to
school for graphic design,
it's safe to assume your
graphic design skills are
non-existent. Canva is an
incredibly user-friendly
design tool that makes it easy
to produce different types of
professional-quality visual
content like flyers, letterhead,
blog banners, social media
content or brochures. Office
party invites anyone?

WWW.IBAO.ORG

ANDERS PINK

Now that you know
how you can schedule content in
advance, the next step is finding
relevant content you'd like to
share. Anders Pink allows users to
select exactly what topics they're
interested in and what sources you
prefer to receive content from. From
there, algorithms scan millions of
items based on your preferences to
deliver a regular daily feed of content
you can share directly to your social
media platforms. Content curation
made simple!

HOOTSUITE

Having a consistent and diverse
online presence is essential
when building your professional brand, but
it isn't always easy finding the time to do so.
With a social media management system like
Hootsuite, you can automatically schedule
hundreds of social media posts at once across
your social accounts. You can also check
detailed analytics reports for each platform
to see when and what posts receive the most
engagement to help tailor future efforts.

RIPL

Research shows that animation
and video content get more
interaction than just posting a photo. However,
most of us don't have the video editing software
to create such content or know how to use it if
we did. Ripl lets you create fully customizable
animated videos and media using design
templates which you can share directly to your
social accounts.

AUGUST 2019

http://WWW.IBAO.ORG

The Ontario Broker - August 2019

Table of Contents for the Digital Edition of The Ontario Broker - August 2019