The Ontario Broker - Volume 20, Issue 1 - 21

EMPOWERED

We find the right insurance product,
with the best coverage and provide
the best service at the best price.
Personal service and building
relationships are paramount. We
need to advocate, advertise, join local
Affiliates and spread the word to
make sure everyone knows brokers
are the best choice for insurance.
We need to demonstrate our value
not only to customers but also to
insurance companies and political
leaders as playing a critical role
in these discussions. In order to
propel our profession forward, we
really need to work on recruiting
strategies and reshaping our image.
I was happy to hear about the new
initiatives IBAO is undertaking to
recruit to our profession.
There will be times we'll feel less
enthusiastic about how everything
is working out, but we need to stick
to the core of providing expert and
unbiased advice.

-Mark Goulston

What are your goals this year?
I'd like to create a claims department
so we can better monitor claims,
mitigate losses and educate on
claims prevention. This will help us in
a hard market by retaining customers
and keeping profitable with the
markets.
My number one goal is to get my
RIBO Level II License so I can take a
more active role in our brokerage.
I'm also looking at starting a CRM
designation-I think it'll be beneficial
to our clients and our business.
Since I started this journey of
becoming a licensed broker, I have
nothing but the drive to learn more.
This job has taught me that it can
be challenging but also extremely
rewarding.

Volume 20 | Issue 1

21

IB AO.ORG

What makes the broker channel
unique? How do we protect that?

"Show people a
positive path that
enables them to
make progress on
their own terms.
Give them options
and alternatives
that empower
them."


http://www.IBAO.ORG

The Ontario Broker - Volume 20, Issue 1

Table of Contents for the Digital Edition of The Ontario Broker - Volume 20, Issue 1

In This Issue
The Ontario Broker - Volume 20, Issue 1 - Cover1
The Ontario Broker - Volume 20, Issue 1 - Cover2
The Ontario Broker - Volume 20, Issue 1 - In This Issue
The Ontario Broker - Volume 20, Issue 1 - 4
The Ontario Broker - Volume 20, Issue 1 - 5
The Ontario Broker - Volume 20, Issue 1 - 6
The Ontario Broker - Volume 20, Issue 1 - 7
The Ontario Broker - Volume 20, Issue 1 - 8
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The Ontario Broker - Volume 20, Issue 1 - Cover3
The Ontario Broker - Volume 20, Issue 1 - Cover4
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