i+D - May/June 2018 - 43
By Diana Mosher
Day
From a chill living room vibe to
a VIP bird cage on the dance floor,
nightclub-and dayclub-design
has broad appeal
In the heyday of disco, one way to tell you were in a great nightclub was
by the quantity of graffiti on the restroom walls. Not so much anymore.
The new breed of nightclub is meticulously maintained and designed with
a high level of finish and durable materials that will even stand up to the
abuse inflicted by a stiletto heel. A trip to the powder room can transport
patrons into a dazzling ambience not found in their day-to-day venues,
with comfortable seating that encourages lingering for a chat with girlfriends.
The men's lounge might include upscale amenities, such as humidors.
Nightclub design has to do with the pursuit of the unobtainable, according
to George Kelly, principal of Kelly Architects in Los Angeles, whose team
designed the 40,000-square-foot Avalon Hollywood in LA during the
Paris Hilton era. "Even though Madonna didn't actually hang out at Studio 54
very often, there was always the possibility that you might run into her,"
says Kelly.
His nightclub designs take these sometimes unrealistic expectations into
consideration. "First, you have to get a drink," he says. There has to be a big
bar somewhere up front. From that bar, there needs to be a view to another
part of the club. You and your friend will see interesting people in the distance
and say, "Who's that? Let's go over there," and you start moving. "Of course,
by the time you get to that next bar, the people have already gone," Kelly
adds. "So you say, 'Let's have another drink.' Now, you have a different
perspective of the space; you wonder where does that staircase go?"
Next thing you know you've been there three hours. "You've had a number
of drinks and you feel like you've been on this adventure, this pursuit," says
Kelly. Avalon Hollywood has 11 bars on its three floors. It's going on 15 years,
which, according to Kelly, is phenomenal for a nightclub. "There are very few
in the history of the United States that have gone on for that long."
i+D - May/June 2018
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i+D - May/June 2018
Table of Contents for the Digital Edition of i+D - May/June 2018
Contents
i+D - May/June 2018 - Cover1
i+D - May/June 2018 - Cover2
i+D - May/June 2018 - 3
i+D - May/June 2018 - 4
i+D - May/June 2018 - 5
i+D - May/June 2018 - 6
i+D - May/June 2018 - 7
i+D - May/June 2018 - 8
i+D - May/June 2018 - 9
i+D - May/June 2018 - Contents
i+D - May/June 2018 - 11
i+D - May/June 2018 - 12
i+D - May/June 2018 - 13
i+D - May/June 2018 - 14
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i+D - May/June 2018 - 16
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i+D - May/June 2018 - 18
i+D - May/June 2018 - 19
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i+D - May/June 2018 - 21
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i+D - May/June 2018 - 27
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i+D - May/June 2018 - 29
i+D - May/June 2018 - 30
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i+D - May/June 2018 - 33
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i+D - May/June 2018 - 37
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i+D - May/June 2018 - Cover3
i+D - May/June 2018 - Cover4
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https://www.nxtbook.com/asid/asid/design_product_guide_2023
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https://www.nxtbook.com/nxtbooks/id/20180506_french
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