i+D - January/February 2019 - 32
Of Thought & Process - By Brian J. Barth
"If you're creating a hospital waiting room, you want that space to
be calming and relaxing, so you hope to see an increase of alpha
brainwave activity," he explains. "But, if you're designing a museum
or an art gallery or some kind of entertainment space, then you
want to see more beta wave activity, because this reflects people
engaging with the space and wanting to explore it."
Dzebic says his EEG experiments are still in a proof-of-concept
stage, but the goal is to integrate the process with the firm's daily
design work. The availability of inexpensive, mass-market EEG
technology-the headset Dzebic uses costs less than $1,000-is
putting a new spin on the concept of design thinking. In theory,
designers could even employ these wireless devices in the field.
Combined with other technologies now permeating the design
world, like virtual reality goggles, one can imagine a very different
design process developing in the not-too-distant future.
"The way we look at design thinking
is to use research to inform the
design process in an effort
to get closer to the optimal design
solution for whatever project
we're working on."
-VEDRAN DZEBIC, ENTRO
Another of Dzebic's current experiments-one that uses artificial intelligence
to assist in the design process-makes that future feel quite imminent.
He's developing a "predictive user experience tool," which he calls Entro AQ,
that employs computer vision and machine learning to assess how spaces
will be experienced. "Plug a design into the software and the algorithms
spit out a series of values that tell us how it expects that particular design
to be experienced," explains Dzebic. "It helps us to figure out whether we
were on the right path and also to choose between various design options."
The technology, which assesses how a design will impact the brain (the
algorithms rank things like complexity and order that influence states of
pleasure and arousal), is closely tied to Dzebic's EEG work.
Ultimately, states Dzebic, "The way we look at design thinking at Entro is
to use research to inform the design process in an effort to get closer to the
optimal design solution for whatever project we're working on. Designers
always have a narrative about how their spaces will be experienced: It will be
calming or invigorating, the wayfinding...will be intuitive, they'll say. My job
is to ensure that the experience we talk about will actually be experienced
in the way that is intended."
At Entro, technology
that assesses how spaces
will be experienced is
being tested for use in
daily design work.
(Image: Entro)
32
i+D - January/February 2019
i+D - January/February 2019
Table of Contents for the Digital Edition of i+D - January/February 2019
Contents
i+D - January/February 2019 - Cover1
i+D - January/February 2019 - Cover2
i+D - January/February 2019 - 3
i+D - January/February 2019 - 4
i+D - January/February 2019 - 5
i+D - January/February 2019 - 6
i+D - January/February 2019 - 7
i+D - January/February 2019 - 8
i+D - January/February 2019 - 9
i+D - January/February 2019 - Contents
i+D - January/February 2019 - 11
i+D - January/February 2019 - 12
i+D - January/February 2019 - 13
i+D - January/February 2019 - 14
i+D - January/February 2019 - 15
i+D - January/February 2019 - 16
i+D - January/February 2019 - 17
i+D - January/February 2019 - 18
i+D - January/February 2019 - 19
i+D - January/February 2019 - 20
i+D - January/February 2019 - 21
i+D - January/February 2019 - 22
i+D - January/February 2019 - 23
i+D - January/February 2019 - 24
i+D - January/February 2019 - 25
i+D - January/February 2019 - 26
i+D - January/February 2019 - 27
i+D - January/February 2019 - 28
i+D - January/February 2019 - 29
i+D - January/February 2019 - 30
i+D - January/February 2019 - 31
i+D - January/February 2019 - 32
i+D - January/February 2019 - 33
i+D - January/February 2019 - 34
i+D - January/February 2019 - 35
i+D - January/February 2019 - 36
i+D - January/February 2019 - 37
i+D - January/February 2019 - 38
i+D - January/February 2019 - 39
i+D - January/February 2019 - 40
i+D - January/February 2019 - 41
i+D - January/February 2019 - 42
i+D - January/February 2019 - 43
i+D - January/February 2019 - 44
i+D - January/February 2019 - 45
i+D - January/February 2019 - 46
i+D - January/February 2019 - 47
i+D - January/February 2019 - 48
i+D - January/February 2019 - 49
i+D - January/February 2019 - 50
i+D - January/February 2019 - Cover3
i+D - January/February 2019 - Cover4
https://www.nxtbook.com/asid/asid/design_product_guide_2024_fall
https://www.nxtbook.com/asid/asid/design_product_guide_2024
https://www.nxtbook.com/asid/asid/design_product_guide_2023
https://www.nxtbook.com/emerald/id/20211112
https://www.nxtbook.com/emerald/id/20210910
https://www.nxtbook.com/emerald/id/20210708
https://www.nxtbook.com/nxtbooks/asid/design_product_guide_2021
https://www.nxtbook.com/emerald/id/20210506
https://www.nxtbook.com/emerald/id/20210304
https://www.nxtbook.com/nxtbooks/id/20210102
https://www.nxtbook.com/nxtbooks/id/20201112_french
https://www.nxtbook.com/nxtbooks/id/20201112
https://www.nxtbook.com/nxtbooks/id/20200910_french
https://www.nxtbook.com/nxtbooks/id/20200910
https://www.nxtbook.com/nxtbooks/asid/design_product_guide
https://www.nxtbook.com/nxtbooks/id/20200708_french
https://www.nxtbook.com/nxtbooks/id/20200708
https://www.nxtbook.com/nxtbooks/id/20200506_french
https://www.nxtbook.com/nxtbooks/id/20200506
https://www.nxtbook.com/nxtbooks/id/20200304_french
https://www.nxtbook.com/nxtbooks/id/20200304
https://www.nxtbook.com/nxtbooks/id/20200102_french
https://www.nxtbook.com/nxtbooks/id/20200102
https://www.nxtbook.com/nxtbooks/id/20191112
https://www.nxtbook.com/nxtbooks/id/20191112_french
https://www.nxtbook.com/nxtbooks/id/20190910
https://www.nxtbook.com/nxtbooks/id/20190910_french
https://www.nxtbook.com/nxtbooks/id/20190708
https://www.nxtbook.com/nxtbooks/id/20190708_french
https://www.nxtbook.com/nxtbooks/id/20190506
https://www.nxtbook.com/nxtbooks/id/20190506_french
https://www.nxtbook.com/nxtbooks/id/20190304
https://www.nxtbook.com/nxtbooks/id/20190304_french
https://www.nxtbook.com/nxtbooks/id/20190102
https://www.nxtbook.com/nxtbooks/id/20190102_french
https://www.nxtbook.com/nxtbooks/id/20181112
https://www.nxtbook.com/nxtbooks/id/20181112_french
https://www.nxtbook.com/nxtbooks/id/20180910
https://www.nxtbook.com/nxtbooks/id/20180910_french
https://www.nxtbook.com/nxtbooks/id/20180708
https://www.nxtbook.com/nxtbooks/id/20180708_french
https://www.nxtbook.com/nxtbooks/id/20180506
https://www.nxtbook.com/nxtbooks/id/20180506_french
https://www.nxtbook.com/nxtbooks/id/20180304
https://www.nxtbook.com/nxtbooks/id/20180304_french
https://www.nxtbook.com/nxtbooks/id/20180102_french
https://www.nxtbook.com/nxtbooks/id/20180102
https://www.nxtbookmedia.com