i+D - January/February 2019 - 44
Living by
Design
Creative
Communities
Combatting
the SoHo
Effect
By
Michele Keith
Designing opportunities
for creatives to remain
permanent residents
in the communities they
help to revive
Anyone who's visited a city's "cool" neighborhood over a number
of years knows about the SoHo Effect, even if they are unfamiliar
with the term.
At the beginning, the neighborhood is grungy, maybe dangerous,
rents are ridiculously low, squatters abound. Then, word gets
out among creative types-artists, sculptors, and designers of all
stripes-that one can find affordable lodging here; cavernous lofts
can be transformed into live/work studios here. In brief, it may
seem unusual, but it's a perfectly okay place to call home.
Over the years, more creatives arrive, their very presence
prompting the sprucing of the area as galleries open, restaurants
appear, and-no surprise-rents start rising. Finally, and seemingly
inevitably, luxury retailers and big-box stores pop up. The
neighborhood loses its unique flavor. The first tenants, who actually
transformed the area into a draw for both locals and tourists, can
no longer afford to live there and the diaspora begins. They are,
in effect, pushed out by economics and forced to move to other
neighborhoods, sometimes even other cities, where a similar cycle
will indubitably take place.
Is there a foreseeable end to the cycle? An affordable way for
those who spark creative revitalization to be able to stick around
and enjoy it? Groups dedicated to the cause say yes, but it's no
small undertaking.
44
i+D - January/February 2019
i+D - January/February 2019
Table of Contents for the Digital Edition of i+D - January/February 2019
Contents
i+D - January/February 2019 - Cover1
i+D - January/February 2019 - Cover2
i+D - January/February 2019 - 3
i+D - January/February 2019 - 4
i+D - January/February 2019 - 5
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i+D - January/February 2019 - 8
i+D - January/February 2019 - 9
i+D - January/February 2019 - Contents
i+D - January/February 2019 - 11
i+D - January/February 2019 - 12
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i+D - January/February 2019 - Cover3
i+D - January/February 2019 - Cover4
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