i+D - March/April 2019 - 39
A Growing Opportunity - By Brian Libby
Know the Industry
Though the emerging cannabis retail market brings new opportunities
to interior designers, it also can bring design opportunity for those in the
cannabis industry. Take Megan Stone, founder of Tempe, Arizona's High
Road Design Studio.
In 2010, Stone was a medical cannabis patient with a marketing degree
who was offered a job with her local dispensary. Asked to oversee a minor
remodel, she was surprised by how much impact just a few coats of paint
and new display cases could make. "That's when I started wondering:
Why shouldn't these businesses be nicer?" Stone went back to school for
an interior design degree, and decided to make dispensaries her sole focus.
"By the time I finished school in early 2013, Colorado and Washington
had just passed their legalization bills. I had no intention of becoming a
business owner. But, I quickly realized nobody was making the connection
between dispensaries and design. I thought, 'Hmm, this could be my
million-dollar idea.'"
Part of Stone's million-dollar idea was to expand her idea-making ability:
to bring on a brand strategist and graphic designer to complement her interior
design. "Given that so much of design is about visual communication, I really
found early on that a graphic designer was almost as important to me and
my projects [as] my CAD production. With retail stores, branding is absolutely
paramount to the success of our design. We can offer a full suite of services,
starting with naming and visual identity creation, store design and planning,
branding and graphics; and, even after they open, we now have monthly
retainers with several clients whose brands we've incarnated, and they keep
us on retainer to keep that brand alive and active."
High Road Design Studio has completed a host of projects around the
country, including Maitri Medicinals in Uniontown, Pennsylvania, which took
inspiration from the peacock, chosen as the company's spirit animal. The
colorful design adds whimsy, while Stone's design also takes inspiration from
the historic building Maitri calls home, with intricate millwork, sculpted wall
panels, and Art Deco-inspired glass pendant lights.
At Maitri Medicinals,
High Road Design
Studio was inspired by
the company's spirit
animal: a peacock.
(Image: Richard Cadan)
i+D - March/April 2019
39
i+D - March/April 2019
Table of Contents for the Digital Edition of i+D - March/April 2019
Contents
i+D - March/April 2019 - Cover1
i+D - March/April 2019 - Cover2
i+D - March/April 2019 - 3
i+D - March/April 2019 - 4
i+D - March/April 2019 - 5
i+D - March/April 2019 - 6
i+D - March/April 2019 - 7
i+D - March/April 2019 - 8
i+D - March/April 2019 - 9
i+D - March/April 2019 - Contents
i+D - March/April 2019 - 11
i+D - March/April 2019 - 12
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i+D - March/April 2019 - Cover3
i+D - March/April 2019 - Cover4
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