Living by Design Designers in Retail Talking Shop By Cara Gibbs Four designers weigh in on the trials, tribulations, and pure creative excitement that go hand-in-hand with a journey into the world of retail Perhaps there are no better arbiters than those who outfit interiors regularly (and often under high-stress, deadline-driven circumstances) to throw their hats into the retail ring, which may explain the influx of interior designers opting to add shop keep to their list of running job titles. Extending their design prowess outside of their clients' homes and into more fixed domains, interior designers are aiming to set up retail enterprises that flaunt their pure and uncompromised aesthetic. But, there's more to retail success than perfect placement and fully stocked shelves. We tapped four interior designers-some in the throes of just getting started; others who have been established for years-to peek into their recipe for retail success. 44 i+D - March/April 2019