i+D - September/October 2019 - 24

Business
of Design
Mindfulness

"Mindfulness has to do with paying attention to
our present-moment experience with awareness
and without any kind of emotional reactivity of
what's happening," notes Amishi Jha, an associate
professor of psychology at the University of Miami
and the director of contemplative neuroscience
for the university's UMindfulness Initiative, in a
TED Talk. "It's about keeping that button right
on 'play' to experience the moment-to-moment
unfolding of our lives."

Ann-Marie McKelvey, founder and director of the Mindfulness Coaching School, implies
that mindfulness is about releasing the mental narratives we play out about our experiences
and shifting our attention to the immediate sensory experience around us. "We just drop
every single story that's going through our minds about what we're looking at, what we're
smelling, and what we're hearing. There's clarity when that happens," she says. "Our
intuition is awakened, and our awareness is awakened."
To better understand the concept, it may be helpful to look at it conversely. If a designer is
working on a high-profile project with a tight schedule, for example, the tendency is to worry
about the details and how-or if-it will get done on time. "Then, the fear takes over,"
McKelvey states. "And, it totally eclipses the idea behind the creative project. Suddenly, it's
not about getting the project to an amazing place. It's about the deadline."
The process isn't necessarily about moving at a slower pace, McKelvey points out. Rather,
a person with a busy schedule can experience clarity and stability. However, it's a process
that must be learned. "With mindfulness, it's mind training. It's not something that is innate
with human beings," she explains.
Jha agrees, and notes that "mindfulness is not just a concept. It's more like practice.
You have to embody this mindful mode of being to have any benefits."

(Image: lankogal)

What Is Mindfulness?
There is a myriad of different explanations as
to what mindfulness really is, some of which
are more helpful than others. The working,
scientific definition of mindfulness, according
to Psychology Today, is "the self-regulation of
attention with an attitude of curiosity, openness,
and acceptance." While such clinical terminology
may lack appeal, it does ensure consensus among
researchers who study its benefits, as well as help
clear up misconceptions among consumers, the
publication notes.


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i+D - September/October 2019

Table of Contents for the Digital Edition of i+D - September/October 2019

Contents
i+D - September/October 2019 - Cover1
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