i + D - March/April 2020 - 34

Commercial Commitments - By Robert Nieminen

Three Projects Making an Impact
There are, thankfully, many companies within the design arena that not only
work to manufacture eco-friendly products or to design projects that meet
sustainable metrics, but also demonstrate their commitment to reducing
their environmental impact by creating their own buildings, offices,
and showrooms to LEED and other building and design standards. In other
words, they've come full circle in their sustainable commitments-and
their efforts have paid off in multiple ways.
Following are three projects from environmentally conscious companies
that have doubled down on their commitments by designing healthier,
high-performance buildings for their own businesses that serve as symbols
to their sustainable missions.

A solar façade at
the Shaw Create
Centre resulted in a
25 percent reduction
in material used and
actively maximizes
natural light as well.

A range of workspaces
were created to promote
connectivity and
collaboration at the
Shaw Create Centre.

(Image: Connie Zhou)

(Image: Connie Zhou)

Shaw Create Centre |
Cartersville, Ga.
Located in Cartersville, Ga., the Shaw Create Centre is an example of
a facility that serves as a living representation of a company's mission,
people, and values. The three-story, LEED Silver-certified facility, designed
by Gensler Atlanta, has had an impact on multiple scales for commercial
flooring brands Shaw Contract and Patcraft.
"The whole idea of being focused on Cradle-to-Cradle as a driving principle
for the kinds of decisions we make has been core to the values of our
organization," says John Stephens, vice president of marketing for Shaw
Contract. "The decisions we make can have a big impact, whether it's
building a building like the Create Centre and the values it represents, or
developing products with waste materials or products that are designed to
stay in that technical nutrient cycle over and over again. It's a key driver
to the decisions we make across our organization."
Among the design factors that contribute to both sustainability and the
wellbeing of staff and visitors is the solar façade whose rotation of "fins"
not only resulted in a 25 percent reduction in material used but actively
allows for ample natural light throughout the space as well. The iconic
façade was almost cut from the project, but the Gensler design team
created more than 300 iterations of the design through parabolic modeling
to demonstrate its value.

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i+D - March/April 2020



i + D - March/April 2020

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i + D - March/April 2020 - Cover1
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i + D - March/April 2020 - Contents
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