Business of Design Essential Outreach THINK TANK BY DIANA MOSHER Communications experts kept the outreach going after staffs headed home for safety during the pandemic. Shown here: an office design by figure3. (Image: Steve Tsai Photography) Companies that focused on communication during the pandemic can emerge better than before THE COVID-19 PANDEMIC HAS FOREVER CHANGED HOW THE WORLD DOES BUSINESS-AND THE STORY IS STILL UNFOLDING. AT EVERY STAGE OF THE CRISIS- FROM THE INITIAL RUMORS OF AN IMPENDING LOCKDOWN TO FIGURING OUT THE NEW NORMAL AS WE EMERGE-THE A&D COMMUNITY HAS BEEN LEADING THE CONVERSATION. THOUGHT LEADERS ABOUND IN THIS INDUSTRY, BUT IT TAKES A SAVVY COMMUNICATOR TO TRANSLATE THEIR NOVEL IDEAS INTO MARKETING MAGIC AND BUSINESSDEVELOPMENT OPPORTUNITIES. 22 378_021_i+D_MayJune_v1.indd 22 20-05-20 17:07