The Bridge - Issue 3, 2023 - Cover3

IEEE-USA
to build and maintain your brand. He provides insights,
tools, tips, and anecdotes to help you plan, design, and
create your own brand. As he writes in the introduction,
" Your personal brand is a combination of your reputation
and the value you bring to current and future employers, "
and " it is the tool and fuel that helps drive professional
growth and career success. "
Danielle feels a strong personal brand allows you to
respond confidently (whether at a cocktail party or in a job
interview) to the prompt, " Tell me about yourself. "
The author outlines the many benefits
of a strong personal brand:
* Differentiating you from the crowd
* Giving you more control of your career
* Establishing you as an expert
* Increasing your perceived value
* Attracting new opportunities
* Turning your " fans " into promoters
* Providing a career safety net
Danielle suggests using the three Cs of branding when
building your personal brand: Clarity, Consistency, Constancy.
* Clarity - Strong brands are concise, powerful and clear.
* Consistency - Brand messaging needs to be consistent
everywhere: on social media, your LinkedIn profile,
websites, bio and resume, business cards, communications,
presentations-even your introductions at meetings.
As Danielle notes, " The more consistent the message, the
more the message is learned and reinforced. "
* Constancy - A consistent message is critical, but just
as in advertising and marketing, the message must be
heard repeatedly by the right people.
Members-Download your free e-book at: https://ieeeusa.
org/product/career-transitioning-101-book-4-tell-meabout-yourself
Dr.
Robert Danielle is an expert in the areas of career
transitioning, leadership development and change
management. He currently works as Manager, Learning
Solutions for Amazon Mechatronics. He has held strategic
roles in the media, technology, government/military, higher
education and e-commerce.
Danielle holds a Doctorate in Higher Education and
Organizational Change; a Master's degree in Information
Systems Management; and an undergraduate degree in
Leadership. He is a certified Performance and Career Coach.
Georgia C. Stelluto is IEEE-USA's Publishing Manager; Editor and
Manager of IEEE-USA E-Books and Audiobooks; Department Editor
of @IEEEUSA for IEEE-USA's flagship publication, InSight; and
Co-Editor for IEEE-USA Conference Brief.
IEEE Systems Council
SCHOLARSHIPS
The IEEE Systems Council offers $5,000 scholarships
for graduate and undergraduate students. The
graduate scholarship was established in memory of
James O. Gray for graduate students pursuing
studies in process control systems engineering, plant
automation, or instrumentation & measurement.
For details on eligibility such as how to apply,
deadlines, and the basis for selection as well as
information about each scholarship visit
ieeesystemscouncil.org/awards.
Applications are now being accepted for the scholarships
LEARN MORE ABOUT
SYSTEMS COUNCIL
HKN.ORG
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https://ieeeusa.org/product/career-transitioning-101-book-4-tell-me-about-yourself https://ieeeusa.org/product/career-transitioning-101-book-4-tell-me-about-yourself https://ieeeusa.org/product/career-transitioning-101-book-4-tell-me-about-yourself https://ieeesystemscouncil.org/awards/awards-and-recognitions https://hkn.ieee.org/

The Bridge - Issue 3, 2023

Table of Contents for the Digital Edition of The Bridge - Issue 3, 2023