Computational Intelligence - August 2016 - 10
Leveraging Cross-Domain
Social Media Analytics
to Understand TV
Topics Popularity
Ruggero G. Pensa and Maria Luisa Sapino
Department of Computer Science,
University of Torino, Torino, Italy
Claudio Schifanella and Luca Vignaroli
RAI-CRIT, Torino, Italy
Abstract-The way we watch television is changing
with the introduction of attractive Web activities that
move users away from TV to other media. The social
multimedia and user-generated contents are dramatically
changing all phases of the value chain of contents (production, distribution and consumption). We propose a
concept-level integration framework in which users'
activities on different social media are collectively represented, and possibly enriched with external knowledge,
such as information extracted from the Electronic Program Guides, or available ontological domain knowledge. The integration framework has a knowledge graph
as its core data model. It keeps track of active users, the
television events they talk about, the concepts they mention in their activities, as well as different relationships
existing among them. Temporal relationships are also
captured to enable temporal analysis of the observed
activity. The data model allows different types of analysis
and the definition of global metrics in which the activity
on different media concurs with the measure of success.
T
I. Introduction
he introduction of attractive Web activities that move
users away from television to other media is changing
the way we watch TV. Also the media broadcasting
models are changing in order to cover the TV-Web
convergence. VoD (Video on Demand) and EPGs (Electronic
Program Guides) provided by broadcasters are examples of
services that allow new forms of user navigation within the
television content. At the same time, the popularity of online
social networks has changed the Internet ecosystem, thus
leading to more collaborative environments, reflecting the
structure and dynamics of the society. The social multimedia
and user-generated contents are dramatically changing all
phases of the value chain of contents (production, distribution
and consumption).
For the broadcasters and advertisers, social TV means much
deeper real-time understanding of what viewers think about
shows and the brands that advertise on them. Consequently, it
Digital Object Identifier 10.1109/MCI.2016.2572518
Date of publication: 18 July 2016
10
IEEE Computational intelligence magazine | AUGUST 2016
provides them with data-driven understanding of their
investments in contents. This will be the most significant
change that social TV brings to the TV business. Both the
commissioning and scheduling of TV contents and the
Corresponding Author: Ruggero G. Pensa (Email: ruggero.pensa@unito.it).
1556-603x/16©2016ieee
Table of Contents for the Digital Edition of Computational Intelligence - August 2016
Computational Intelligence - August 2016 - Cover1
Computational Intelligence - August 2016 - Cover2
Computational Intelligence - August 2016 - 1
Computational Intelligence - August 2016 - 2
Computational Intelligence - August 2016 - 3
Computational Intelligence - August 2016 - 4
Computational Intelligence - August 2016 - 5
Computational Intelligence - August 2016 - 6
Computational Intelligence - August 2016 - 7
Computational Intelligence - August 2016 - 8
Computational Intelligence - August 2016 - 9
Computational Intelligence - August 2016 - 10
Computational Intelligence - August 2016 - 11
Computational Intelligence - August 2016 - 12
Computational Intelligence - August 2016 - 13
Computational Intelligence - August 2016 - 14
Computational Intelligence - August 2016 - 15
Computational Intelligence - August 2016 - 16
Computational Intelligence - August 2016 - 17
Computational Intelligence - August 2016 - 18
Computational Intelligence - August 2016 - 19
Computational Intelligence - August 2016 - 20
Computational Intelligence - August 2016 - 21
Computational Intelligence - August 2016 - 22
Computational Intelligence - August 2016 - 23
Computational Intelligence - August 2016 - 24
Computational Intelligence - August 2016 - 25
Computational Intelligence - August 2016 - 26
Computational Intelligence - August 2016 - 27
Computational Intelligence - August 2016 - 28
Computational Intelligence - August 2016 - 29
Computational Intelligence - August 2016 - 30
Computational Intelligence - August 2016 - 31
Computational Intelligence - August 2016 - 32
Computational Intelligence - August 2016 - 33
Computational Intelligence - August 2016 - 34
Computational Intelligence - August 2016 - 35
Computational Intelligence - August 2016 - 36
Computational Intelligence - August 2016 - 37
Computational Intelligence - August 2016 - 38
Computational Intelligence - August 2016 - 39
Computational Intelligence - August 2016 - 40
Computational Intelligence - August 2016 - 41
Computational Intelligence - August 2016 - 42
Computational Intelligence - August 2016 - 43
Computational Intelligence - August 2016 - 44
Computational Intelligence - August 2016 - 45
Computational Intelligence - August 2016 - 46
Computational Intelligence - August 2016 - 47
Computational Intelligence - August 2016 - 48
Computational Intelligence - August 2016 - 49
Computational Intelligence - August 2016 - 50
Computational Intelligence - August 2016 - 51
Computational Intelligence - August 2016 - 52
Computational Intelligence - August 2016 - 53
Computational Intelligence - August 2016 - 54
Computational Intelligence - August 2016 - 55
Computational Intelligence - August 2016 - 56
Computational Intelligence - August 2016 - 57
Computational Intelligence - August 2016 - 58
Computational Intelligence - August 2016 - 59
Computational Intelligence - August 2016 - 60
Computational Intelligence - August 2016 - 61
Computational Intelligence - August 2016 - 62
Computational Intelligence - August 2016 - 63
Computational Intelligence - August 2016 - 64
Computational Intelligence - August 2016 - 65
Computational Intelligence - August 2016 - 66
Computational Intelligence - August 2016 - 67
Computational Intelligence - August 2016 - 68
Computational Intelligence - August 2016 - 69
Computational Intelligence - August 2016 - 70
Computational Intelligence - August 2016 - 71
Computational Intelligence - August 2016 - 72
Computational Intelligence - August 2016 - 73
Computational Intelligence - August 2016 - 74
Computational Intelligence - August 2016 - 75
Computational Intelligence - August 2016 - 76
Computational Intelligence - August 2016 - Cover3
Computational Intelligence - August 2016 - Cover4
https://www.nxtbook.com/nxtbooks/ieee/computationalintelligence_202311
https://www.nxtbook.com/nxtbooks/ieee/computationalintelligence_202308
https://www.nxtbook.com/nxtbooks/ieee/computationalintelligence_202305
https://www.nxtbook.com/nxtbooks/ieee/computationalintelligence_202302
https://www.nxtbook.com/nxtbooks/ieee/computationalintelligence_202211
https://www.nxtbook.com/nxtbooks/ieee/computationalintelligence_202208
https://www.nxtbook.com/nxtbooks/ieee/computationalintelligence_202205
https://www.nxtbook.com/nxtbooks/ieee/computationalintelligence_202202
https://www.nxtbook.com/nxtbooks/ieee/computationalintelligence_202111
https://www.nxtbook.com/nxtbooks/ieee/computationalintelligence_202108
https://www.nxtbook.com/nxtbooks/ieee/computationalintelligence_202105
https://www.nxtbook.com/nxtbooks/ieee/computationalintelligence_202102
https://www.nxtbook.com/nxtbooks/ieee/computationalintelligence_202011
https://www.nxtbook.com/nxtbooks/ieee/computationalintelligence_202008
https://www.nxtbook.com/nxtbooks/ieee/computationalintelligence_202005
https://www.nxtbook.com/nxtbooks/ieee/computationalintelligence_202002
https://www.nxtbook.com/nxtbooks/ieee/computationalintelligence_201911
https://www.nxtbook.com/nxtbooks/ieee/computationalintelligence_201908
https://www.nxtbook.com/nxtbooks/ieee/computationalintelligence_201905
https://www.nxtbook.com/nxtbooks/ieee/computationalintelligence_201902
https://www.nxtbook.com/nxtbooks/ieee/computationalintelligence_201811
https://www.nxtbook.com/nxtbooks/ieee/computationalintelligence_201808
https://www.nxtbook.com/nxtbooks/ieee/computationalintelligence_201805
https://www.nxtbook.com/nxtbooks/ieee/computationalintelligence_201802
https://www.nxtbook.com/nxtbooks/ieee/computational_intelligence_winter17
https://www.nxtbook.com/nxtbooks/ieee/computational_intelligence_fall17
https://www.nxtbook.com/nxtbooks/ieee/computational_intelligence_summer17
https://www.nxtbook.com/nxtbooks/ieee/computational_intelligence_spring17
https://www.nxtbook.com/nxtbooks/ieee/computational_intelligence_winter16
https://www.nxtbook.com/nxtbooks/ieee/computational_intelligence_fall16
https://www.nxtbook.com/nxtbooks/ieee/computational_intelligence_summer16
https://www.nxtbook.com/nxtbooks/ieee/computational_intelligence_spring16
https://www.nxtbook.com/nxtbooks/ieee/computational_intelligence_winter15
https://www.nxtbook.com/nxtbooks/ieee/computational_intelligence_fall15
https://www.nxtbook.com/nxtbooks/ieee/computational_intelligence_summer15
https://www.nxtbook.com/nxtbooks/ieee/computational_intelligence_spring15
https://www.nxtbook.com/nxtbooks/ieee/computational_intelligence_winter14
https://www.nxtbook.com/nxtbooks/ieee/computational_intelligence_fall14
https://www.nxtbook.com/nxtbooks/ieee/computational_intelligence_summer14
https://www.nxtbook.com/nxtbooks/ieee/computational_intelligence_spring14
https://www.nxtbook.com/nxtbooks/ieee/computational_intelligence_winter13
https://www.nxtbook.com/nxtbooks/ieee/computational_intelligence_fall13
https://www.nxtbook.com/nxtbooks/ieee/computational_intelligence_summer13
https://www.nxtbook.com/nxtbooks/ieee/computational_intelligence_spring13
https://www.nxtbook.com/nxtbooks/ieee/computational_intelligence_winter12
https://www.nxtbook.com/nxtbooks/ieee/computational_intelligence_fall12
https://www.nxtbookmedia.com