IEEE Consumer Electronics Magazine - July 2018 - 36

Different Types
of Users, Different
Types of Immersion
A user study of interaction design and
immersion in consumer virtual reality.

By Jonathan Harth, Alexandra
Hofmann, Mike Karst, David Kempf,
Annelie Ostertag, Isabell Przemus,
and Bernhard Schaefermeyer

T

oday's consumer virtual reality
(VR) devices have reached a level of
complexity that necessitates innovative solutions, interaction designs, and
the potential for greater user immersion. For example, the advanced interaction
website developer Leap Motion presented the
following introduction of their groundbreaking VR device: "Until the rise of virtual reality, we lived on the edge of a digital universe
that was trapped behind glass screens. Now
the glass is breaking. The digital is taking substance in our reality. But VR and AR is (sic)
still largely unexplored."
This statement may sound surprising to
some because interaction and immersion have
been topics of discussion since VR research
began [30]. However, this quote must be considered in the context of a new wave of consumer devices that are targeting the massive
consumer electronics (CE) industry. With VR
expected to become more accessible (i.e.,
affordable) in the near future, there will be
many applications consumers can use to
immerse themselves in this burgeoning world
[29]. As a result of more people believing that
VR has the potential to change the world, VR
will be a profoundly disruptive technology,

Digital Object Identifier 10.1109/MCE.2018.2816218
Date of publication: 13 June 2018

36 IEEE ConsumEr ElECtronICs magazInE

^

july 2018

2162-2248/18©2018IEEE



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