IEEE Consumer Electronics Magazine - July 2018 - 44

V

irtual reality (VR) has been in the spotlight these past few
years due to the commercial release of affordable VR headsets such as
Samsung Gear VR, Oculus Rift, and HTC Vive. Although VR-related
research has been developing for several decades and gradually
expanding into numerous fields of science including various forms of
therapy [1], [2] or education [3], once such technologies go mainstream, it is
expected that their growth rate will skyrocket [4].
The key reasoning of the present study is that such mainstream products eventually turn into social mediums. In fact, it took a split second for Starship, a VR/
augmented reality (AR) innovation company, to launch vTime in December 2015

©iStockphoto.com/Sceka

By Elena Dzardanova,
Vlasios Kasapakis,
and Damianos Gavalas

On the Effect of Social
Context in Virtual Reality
An examination of the determinants of human
behavior in shared immersive virtual environments.
Digital Object Identifier 10.1109/MCE.2018.2816204
Date of publication: 13 June 2018

44 IEEE Consumer Electronics Magazine

^

July 2018

2162-2248/18©2018IEEE



http://www.iStockphoto.com/Sceka

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