IEEE Consumer Electronics Magazine - January/February 2020 - 9

Figure 3. Overview of recommended actions.

trends. This insight led us to a concept of CESoc
that rises above the tangle of specialties currently
feeding the consumer electronics field. We urged
CESoc leadership to consider moving toward a
mission statement that touches on how technologies can be integrated, produced, and brought to
market effectively. As a starting point, we suggested "Bringing Consumer Electronics to Life."
The concept pulls together many threads of
CESoc that members find most enjoyable, including high-level information on cutting-edge technologies; best practices for integrating complex
technologies; product, project, and engineering
management; user-focused design; and basic
business and management principles. While other
societies focus on elements of this chain, only
CESoc would run its entire length. Instead of the
broadness of the consumer electronics industry
being a barrier to the Society's success, it would
become a key to its future.
The idea resonates with multiple stakeholders. Industry-based members like its emphasis
on the way products are brought to market. Students preparing to cross the bridge from theory
to practice appreciate a society that embraces
both. And, researchers see how CESoc's flagship
titles could become go-to destinations for work
that probes the influence of the consumer market on technology.

January/February 2020

VALUE IN ENGAGEMENT
CESoc's Board responded enthusiastically to
these arguments but also wanted to ensure that
any new direction for the organization would
chime with the Society's mission. They arrived at
a mission statement that expands the umbrella of
CESoc and begins to define the organization as
one focused on the exchange of ideas across disciplines. It reads: "To be the leading forum for the
exchange of engineering and scientific information
on advancements in consumer technologies and the
professional development of its members."
There are, of course, many steps from a new
mission statement to a revitalized Society (See
Figure 3 for a summary of these recommended
steps). What each step should have in common,
we believe, is a focus on engagement: our
research showed that individuals who were most
involved at the member level were less likely to
be concerned about the value of the membership.
There are some relatively quick and straightforward ways to boost engagement. Maintaining
an up-to-date and geographically tailored web
and social media presence should engage potential new members, particularly from younger
generations. Ending the coupling of conference
registration and free membership should weed
out disinterested parties (and has already been
implemented). Adopting tested recruitment

9



IEEE Consumer Electronics Magazine - January/February 2020

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