IEEE Consumer Electronics Magazine - November/December 2020 - 105

Socioeconomic Impacts: Internet Usage Patterns

Internet Usage Patterns
and Gender Differences:
A Deep Learning
Approach
Dijana Kova
cevi
c and Ljiljana Kas
celan
University of Montenegro

Abstract-This article aims to examine Internet usage patterns by gender, highlighting
differences that relate to intensity of usage and types of online activities. The
particularity of the sociodemographic, cultural, and economic conditions in Montenegro
places gender differences in a context that may differ from those explored in previous
research. An online survey for data collection involved 1147 respondents from
Montenegro, and the data analysis was performed using the deep-learning method of
k-means clustering and employing a decision tree. The results show that gender
differences exist for both observed criteria. This article contributes to a better
understanding of how online behavior relates to gender differences and confirms that
using deep-learning methods can efficiently identify these differences.

& THE INTERNET

a phenomenon that has
completely changed people's lives in every way,
starting from communication and business patterns, then moving through opportunities for the
further development of new technologies to consider forms and patterns of behavior. Accordingly,
IS

Digital Object Identifier 10.1109/MCE.2020.2986817
Date of publication 11 May 2020; date of current version
9 October 2020.

November/December 2020

the Internet has earned the status of an essential
research topic in all areas. Forms of consumer
behavior, preferences, and anticipated reactions in
the digital environment have become an arena for
new and very important economic and sociological
investigations, necessary for further anticipating
online-user behavior. Even though Internet usage
patterns have changed with the development of different modes, different forms of access, the introduction of smartphones, and the emergence of

Published by the IEEE Consumer Technology Society

2162-2248 ß 2020 IEEE

105



IEEE Consumer Electronics Magazine - November/December 2020

Table of Contents for the Digital Edition of IEEE Consumer Electronics Magazine - November/December 2020

Contents
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