IEEE Consumer Electronics Magazine - March/April 2021 - 6

Society News

COVID-19 Claims
CES 2021
Michael Mattioli
Goldman Sachs & Co.

Abstract-CES is the world's largest consumer electronics exhibition. Throughout its
decades-long history, various iconic technologies have made their debut at CES. Due to
the ongoing COVID-19 pandemic, CES 2021 will be a virtual event. While there will be no inperson gathering in Las Vegas, NV, USA (the show's typical venue), CES will continue to be
the center of the world's technological innovation that sets the tone for the year.

& CES,

Consumer Electronics
Show, is the world's largest consumer electronics
exhibition. Every year for the last 53 years over
170,000 industry attendees from over 160 countries converge on Las Vegas, NV, USA to showcase and explore the latest technology as well as
meet with clients, customers, and business partners. Some of the world's most iconic consumer
technologies have made their debut at CES such
as the videocassette recorder in 1970, the Nintendo Entertainment System in 1985, the Microsoft Xbox in 2001, the Blu-Ray Disc in 2003, Intel
Wireless Display in 2010, and, this year at CES
2020, the Advanced Micro Devices (AMD) Ryzen
4000 mobile accelerated processing units.
CES is a time-honored tradition, a rite of passage for those in the consumer electronics
industry. As a CES veteran, having attended for
FORMERLY THE

Digital Object Identifier 10.1109/MCE.2020.3042015
Date of publication 2 December 2020; date of current version
2 February 2021.

6

2162-2248 ß 2020 IEEE

the last several years, it is the most exciting yet
dreadful event of the year. Everywhere you
look, from the Las Vegas Convention Center
(LVCC) to the Sands Expo to the hotel meeting
rooms to the Las Vegas Strip is cutting-edge
technology. Autonomous vehicles, drones,
robots, laptops, desktops, phones, displays,
smart home tech, augmented reality, virtual
reality, fitness and health tech, video games,
wireless tech - CES has it all. Your feet ache
after walking for miles and miles throughout
the nearly 3 million square feet of exhibition
space. Your skin feels like it is going to crack off
from the combination of dry desert air and gallons of hand sanitizer. From early in the morning until late in the evening, you are frantically
rushing from meeting to meeting while navigating jam-packed hallways and avoiding tripping
over people and gadgets. Traffic is abysmal during the week of the event; driving is futile. CES
is daunting, overwhelming, and exhausting-
and I absolutely love every second of it.

Published by the IEEE Consumer Technology Society

IEEE Consumer Electronics Magazine



IEEE Consumer Electronics Magazine - March/April 2021

Table of Contents for the Digital Edition of IEEE Consumer Electronics Magazine - March/April 2021

Contents
IEEE Consumer Electronics Magazine - March/April 2021 - Cover1
IEEE Consumer Electronics Magazine - March/April 2021 - Cover2
IEEE Consumer Electronics Magazine - March/April 2021 - Contents
IEEE Consumer Electronics Magazine - March/April 2021 - 2
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