IEEE Consumer Electronics Magazine - May/June 2021 - 97

Special Section: Innovations in Consumer Electronics
Innovation,
Standardization, and
Business Success in
Media Signal Processing
Akihiko Sugiyama
Yahoo Japan Corporation
Masahiro Serizawa
NEC Corporation
Abstract-This article presents innovation, standardization, and business success in the
field of media signal processing. A good solution to solve the problem with the customer is
first explored as the key to invention. Innovation is developed from the invention with
insight to the true and promising customer needs. Relations between innovation and
standardization, innovation and market development, as well as innovation and business
success, are discussed with examples.
& WHAT IS INNOVATION? There are two useful
comments to understand innovation1.
Samuel Palmisano, (Chairman of the Board of
Directors, IBM):
" The creation of impact, value and differentiation
in novel and unique ways, utilizing the many
capabilities available to businesses today. Innovation
occurs at the intersection of invention and
insight. It's about application of inventions to
solve problems. "
Digital Object Identifier 10.1109/MCE.2020.3035343
Date ofpublication 3 November 2020; date ofcurrent version
13 April 2021.
Wayne Clough, (President, Georgia Institute
of Technology):
" Innovation requires not only that we are first
to discover new knowledge and invent new technology,
but also that we are first to develop new
ideas and ways to put that knowledge and technology
to work to solve problems and create
opportunities. "
It is understood that innovation is developed
from invention, which is based on knowledge
and technology, with insight to solve a problem
and create opportunities. Schumpeter2,as
widely known, classified innovation into five
types which cover wider concepts. From a
May/June 2021
Published by the IEEE Consumer Technology Society
2162-2248 ß 2020 IEEE
97

IEEE Consumer Electronics Magazine - May/June 2021

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