IEEE Consumer Electronics Magazine - November/December 2021 - 6

Society News
CES Makes a Comeback
in 2022
Michael Mattioli
Goldman Sachs & Co.
Abstract-CES is the world's largest consumer electronics exhibition. For decades, it has
been the place where various iconic technologies have made their debut. CES 2021
transitioned from a physical to a virtual event due to the COVID-19 pandemic. As reported
cases of COVID-19 continue to decline in the United States, the Consumer Technology
Association has announced that CES 2022 will be a hybrid (virtual + physical) event
marking its return to Las Vegas, NV, USA.
& CES, FORMERLY THE Consumer Electronics
Show, is the world's largest consumer electronics
exhibition. For 53 consecutive years nearly
200,000 people from all over the globe would
make the journey to Las Vegas, NV, USA, to
attend CES. That 53-year streak ended thanks to
the COVID-19 pandemic; CES 2021 transitioned
to a virtual event due to the obvious health and
safety concerns.1 CES was not the only event to
fall victim to COVID-19 in 2021; Internationale
Funkausstellung Berlin (IFA) and Computex,
both highly anticipated and typically wellattended
events, were also converted to virtual
formats.
Despite their absence from the showroom
floor, industry leaders continued to announce
Digital Object Identifier 10.1109/MCE.2021.3092712
Date ofpublication 1 July 2021; date ofcurrent version
6 October 2021.
and release ground-breaking technologies at
CES 2021. Amongst countless others, Advanced
Micro Devices (AMD) announced their Ryzen
5000 mobile accelerated processing units, LG
Electronics announced a variety of new displays,
and Intel announced their 11th-generation core
processors.
As of June 2021, COVID-19 cases have rapidly
declined in recent weeks in the United States.2
So, in April 2021, the Consumer Technology
Association (CTA) announced that CES 2022 will
be a hybrid (virtual + physical) event to be held
Wednesday January 5 through Saturday January
8 with media days on Monday January 3 and
Tuesday January 4.3 Yes, the mighty CES will be
back! The hybrid format aims to widen the audience
by catering to both those who are willing
and able to travel as well as those who prefer to
attend virtually. Of course, the usual suspects
will be in attendance: Amazon, AMD, Google,
Intel, Lenovo, LG Electronics, Qualcomm, Sony
6
2162-2248 ß 2021 IEEE
Published by the IEEE Consumer Technology Society
IEEE Consumer Electronics Magazine

IEEE Consumer Electronics Magazine - November/December 2021

Table of Contents for the Digital Edition of IEEE Consumer Electronics Magazine - November/December 2021

Contents
IEEE Consumer Electronics Magazine - November/December 2021 - Cover1
IEEE Consumer Electronics Magazine - November/December 2021 - Cover2
IEEE Consumer Electronics Magazine - November/December 2021 - Contents
IEEE Consumer Electronics Magazine - November/December 2021 - 2
IEEE Consumer Electronics Magazine - November/December 2021 - 3
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