IEEE Consumer Electronics Magazine - January/February 2023 - 20

Redefining User Interface
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Sorim Chung is currently with Rochester Institute of
Technology, Rochester, New York, USA. She has
published several research papers in leading marketing
journals, such as Psychology and Marketing and
International Journal of Advertising. Chung received
her Ph.D. degree in management (concentration in
marketing) from the University of California-Riverside,
Riverside, CA, USA. Her research focuses on technology-driven
consumer behavior, particularly in the
context of sensory marketing. She is a member of
American Marketing Association, Association for
Consumer Research, and Society for Consumer Psychology.
Contact her at schung@saunders.rit.edu.
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