IEEE Consumer Electronics Magazine - May/June 2023 - 6

Past President's Message
FIGURE 2. IEEE Consumer Electronics Society Logo
(on 28 September 2020 by the new CTSoc logo).
.. . etc. However, from that date on, our Society was
officially called " IEEE ConsumerTechnology Society "
with theabbreviation " CTSoc. "
Congratulations to all our Society members,
affiliates, and volunteers on this transformational
step. The Society's field of interest has
become highly multidisciplinary over the years,
and the new name reflects the fast-changing
industry and emerging technologies. CTSoc will
continue to be an important source of information
on new and emerging technologies.
NEW LOGO
We are living in the world of smart intelligent
devices and systems. The logo is as important as
the name and had to convey the Society's essence.
Due to the Society name change, the previous
dated logo (Figure 2) had to be replacedwith a new
one. Several new designs were created, reviewed,
and considered, along with several consultations
with the CTSoc BoG until a logo had been selected
that best reflects the nature of our Society and the
name change. Several conference call meetings
and discussions were held between CTSoc and
IEEE Legal, Branding, and Marketing teams until
the new logo design was approved by IEEE on 28
FIGURE 4. Full set of the approved CTSoc logos
format versions needed for digital and print
applications.
September 2020 (see Figure 3, the officially
approvedCTSoc logo), andregisteredwith the
United States Patent and Trademark Office
(USPTO). Figure 4 shows a full set of the CTSoc
logos format versions needed for digital and print
applications, including imprint on premium items
or giveaways of some kind.
The logo represents " Human Smart Consumer
Devices or Systems, plus Interaction and Synergy. "
It is the user's interaction with technology and a
view to better understand and improve compatibility
plus interoperability. To build this trust for
interacting with technology from the user's point
of view, it requires a deep understanding of both
human attitudes and technology. The humanized
content includes the following:
1) Human-machine interaction and user
experience.
2) Machine learning, deep learning, and AI in
smart devices.
3) Virtual reality, augmented reality, artificial
reality (touchless devices technology).
4) Smart audio/video system and facial
precognition.
5) Smartphones and mobile devices.
6) Smart sensors and wearable devices.
CTSOC FIELD OF INTEREST
The previous CTSoc Field of Interest stateFIGURE
3. IEEE Consumer Technology Society
Logo was approved on 28 September 2020 by IEEE
BoD.
ment was: " The field of interest of the Consumer
Technology Society is engineering and research
aspects of the theory, design, construction, manufacture
or end use of mass-market electronics, systems,
software and services for consumers. "
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IEEE Consumer Electronics Magazine
IEEE Consumer Electronics Magazine - May/June 2023

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