IEEE Consumer Electronics Magazine - July 2015 - 49

services they offer and the number of applications or new
functions available in the ecosystem.

SAMSUNG CLOUD PRINT-A SOLUTION
CONVERGENCE CASE STUDY
Cloud printing technology is already deployed in the field and
demonstrates the initial convergence of printing technology and
IT. These products demonstrate the integration of cloud technology and print, with the enablement of print from mobile that follows a similar pattern to PC-based driver printing. This is proof
that product capabilities can be significantly enhanced by integrating them with other products that specialize in cloud capability. Samsung has led this development with the deployment of
Samsung Cloud Print, which links mobile and the embedded
platform in Samsung printers.
The printing business needs to address customer requirements in small office/home office (SOHO), SMBs, and enterprise. Solutions are a primary component that enables the feature
extensions to hardware to meet these diverse customer needs.
Through the use of Samsung Cloud Print and the cloud platform, it is possible to address the divergent customer needs, an
act made possible by the connection through the cloud of the
embedded and UI platforms (Figure 11).
The solutions that support SOHO, SMB, and enterprise customers must deliver office productivity, management productivity, and mobile productivity through the integration of the
platforms for mobile, embedded, and cloud-based solutions.
▼ Mobile productivity is enabled by seamless integration to
the mobile platforms.
▼ Management effectiveness is provided by the embedded
platform.
▼ Cost-effectiveness and high office productivity require a
cloud platform.
Samsung has created a highly competitive offering with the
mash-up of these three platforms and provides an SDK and
comprehensive APIs. The Java-based open-architecture platform
with the OSGi plug-in enables customers to extend solutions by
easily adding/deleting services available for the platform. These
same devices have an integrated Android platform with the
usability of mobile. Samsung has integrated a cloud connector
with the core functions required by the cloud. This was first used
by Samsung Cloud Print, but the release of additional cloud services is planned over the next year.
The Samsung Cloud platform extends services to largescale public or business hub service available through either
federation to the cloud service or by deployment of third-party services on the Samsung Cloud. The result of this effort
has created an open platform that extends from the cloud
down to the low-level hardware on the device:
▼ a mobile platform based on Android
▼ an XOA-embedded platform
▼ a cloud platform (Samsung Cloud platform for Samsung
Cloud Print).
The integration of these three platforms results in an offering
that can satisfy home, SOHO, and the most demanding enterprise customers.

The near-term effects of a
hyperconnected society have begun
to emerge, enabling connections
not imagined only a year ago.
ThE NEW WAY OF PRINTING
In summary, the convergence and mash-up of the latest IT and
print technology demonstrate how these services enable highly
scalable print services and an order of magnitude of new
growth for services. This innovation will continue as new areas
such as the IoT have created a second wave of innovation.
The near-term effects of a hyperconnected society have
begun to emerge, enabling connections not imagined only a
year ago. This new ecosystem presents an opportunity for
new business services using new business models with valuable revenue-sharing opportunities.
Printers are connected to the Internet 24/7 and provide a
hub for IoT services based on high-performance hardware,
high availability, and a truly open ecosystem. NFC and BLE
are among the first IoT technologies used to improve UX in
areas that did not exist until today.

ABOUT ThE AUThOR
Hyuck Kim (hyuckkim@samsung.com) is a principal engineer at Samsung Electronics. As a software project lead and a
technical manager, he directs the development of the user
interface platform, application platform, and applications for
multifunction printers (MFPs). He led the development of
the Web-based platform, Web application, Android platform
(Smart UX), and Android applications for MFPs.
KiYoung Hwang (kiy.hwang@samsung.com) is a senior
engineer at Samsung Electronics. He leads the development
of solution and service software based on cloud service for
MFPs (Samsung Cloud Print).

REFERENCES
[1] Clint DeBoer. (2014, Sept. 19). Samsung Android-powered printers
and MFPs [Online]. Available: http://www.copierguide.com/laserprinters/black-white-printers/samsung-android-powered-printers-mfps/
[2] IDC. (2015). Smartphone OS Market Share, Q4 2014 [Online]. Available: http://www.idc.com/prodserv/smartphone-os-market-share.jsp
[3] M. Ricknäs. (2015, Mar. 12). Samsung wants developers to create
Android apps for its printers. [Online]. Available: http://www.pcworld.
com/article/2896132/samsung-wants-developers-to-create-android-appsfor-its-printers.html
[4] Ariel. (2015, Jan. 13). App stores growth accelerates in 2014. [Online].
Available: http://blog.appfigures.com/app-stores-growth-accelerates-in-2014
[5] Whowired. (2015, Mar.13). Samsung Electronics unveils smart UX
software developer kit for MFP applications. [Online]. Available: http://
www.whowired.com/406805.htm
[6] E. J. Correia. (2015, Feb. 6). Daily App: Samsung Mobile Print also does
the buying. [Online]. Available: http://www.crn.com/reviews/applicationsos/300075644/daily-app-samsung-mobile-print-also-does-the-buying.htm

july 2015

IEEE Consumer Electronics Magazine

http://www.copierguide.com/laser http://www.idc.com/prodserv/smartphone-os-market-share.jsp http://www.pcworld http://blog.appfigures.com/app-stores-growth-accelerates-in-2014 http://http:// http://www.whowired.com/406805.htm http://www.crn.com/reviews/applications

Table of Contents for the Digital Edition of IEEE Consumer Electronics Magazine - July 2015