IEEE Consumer Electronics Magazine - July 2016 - 85
The Ethical Impact
of the Internet of Things
in Social Relationships
Technological
mediation on
mutual trust.
By Guiou Kobayashi,
Maria Eunice Quilici-Gonzalez,
Mariana Claudia Broens,
and José Artur Quilici-Gonzalez
©CanStoCk Photo/JaCkq
I
n emerging consumer devices and systems using new technologies, it is hard
to avoid the Internet of Things (IoT). Internet-connected consumer products have
been in existence for years, and many home automation and security products are
now connected to the Internet. Could these devices pose new ethical challenges in
the future in addition to privacy concerns? This article provides an ethical view of
the IoT from the perspective of its potential impact on mutual trust in social relationships. We will present concepts, such as affordances and social networks, considering
the IoT in the context of the technological evolution of social networks.
First, we describe a hypothetical scenario to establish the context of our proposal:
A middle-aged man, on his way home from work, stops at a shop window and looks at
an item that attracts his attention. It is the second time this week that the man has looked
at the same item in this shop. A high-resolution camera in the shop captures the man's
gaze and, using eye tracking and pupil size measurements, identifies the item and the
level of his interest in it. The camera also profiles his main physical characteristics,
including his appearance and items, such as clothes and accessories. The camera is part
Digital Object Identifier 10.1109/MCE.2016.2556919
Date of publication: 10 August 2016
2162-2248/16©2016IEEE
JULY 2016
^
IEEE ConsumEr ElECtronICs magazInE
85
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