IEEE Consumer Electronics Magazine - July 2017 - 118

Novel NFC
Applications
to Enrich Our
Connections

good-Bad © caNstock photo/stuartmIles,
chIp courtesy of freeImages.com/dImshIk

By Katina Michael

The NFC Forum Innovation Awards.

O

ne of the greatest judging experiences I have had
the good fortune of being a
part of was for the Near-Field
Communication (NFC)
Forum Innovation Award in its inaugural
year [1]. (I was representing the IEEE
Council on Radio-Frequency Identification.)
The NFC Forum's (www.nfc-forum.org)
mission is to advance the use of NFC technology by developing specifications, ensuring
interoperability among devices and services,
and educating the market about NFC technology.
The forum's global member companies are currently developing specifications for a modular NFC device
architecture and protocols for interoperable data exchange
and device-independent service delivery, device discovery,
and device capability. Unsurprisingly, sponsors of the NFC
Forum are tech giants like Apple, Broadcom Corporation, Dai
Nippon Printing Co., Ltd., Google, Intel, MasterCard Worldwide, NXP Semiconductors, Qualcomm, Samsung, Sony Corporation, STMicroelectronics, and Visa. NFC is being viewed
as a key piece of the Internet of Things puzzle. Versatile and
easy to implement, estimates are that it will be a US$21.8 billion industry by 2020, on the conservative side [2], with exponential growth expected by 2050 into an industry worth
trillions of dollars.

Digital Object Identifier 10.1109/MCE.2017.2684979
Date of publication: 14 June 2017

118 IEEE Consumer Electronics Magazine

^

JULY 2017

Image courtesy of the Nfc forum.
BackgrouNd texture aNd ovals lIceNsed By graphIc stock

The forum had a large contingent of international entrants
for a variety of categories, including "Most Innovative NFC
Product, Service, or Implementation," "Best Mobile App,"
and "Best NFC Startup" (see "The NFC Forum Innovation
Award Winners by Category"). There were nine judges in all,
including Allied Business Intelligence Senior Analyst Phil
Sealy, Groupe Speciale Mobile (GSM) Association Terminals Director Paul Gosden, and The Smart Card Alliance
Executive Director Randy Vanderhoof, and we all went
through several rounds of judging.
Top honors went to Speech Code's "Talking Labels,"
Khushi Baby's "Mobile Medical App," and Dimple's "Customizable Mobile Button Stickers" at the NFC Forum awards
2162-2248/17©2017IEEE



http://www.freeImages.com/dImshIk http://www.nfc-forum.org

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