IEEE Consumer Electronics Magazine - July 2017 - 52

What Do
Customers Crave
in Mobile 5G?
A survey spotlights four standout factors.
By A. Seetharaman, Indu Niranjan, Varun Tandon, Sindhja Devarajan,
M. Krishna Moorthy, and A.S. Saravanan

I

ncreasing customer demand coupled with limitations in current fourth-generation
(4G) wireless mobile networks and advances toward the next-generation wireless mobile
network have all together created a need for us to look at what customers today expect
from the upcoming fifth-generation (5G) network. This study was conducted among existing 4G users in the United States, the United Kingdom, Singapore, and Australia. The
research was completed in two parts: qualitative and quantitative. The quantitative part was

©iStockphoto.com/Siixth

Digital Object Identifier 10.1109/MCE.2017.2685041
Date of publication: 14 June 2017

52 IEEE ConsumEr
Consumer ElECtronICs
Electronics magazInE
Magazine

^

july 2017

2162-2248/17©2017IEEE



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