IEEE Consumer Electronics Magazine - October 2015 - 40

Conference Reports

The Formation of
the IEEE Council on RFID

M

y involvement in radio frequency identification (RFID) can be
traced back to 1995 when
Smart Card was widely used in
Global Service of Mobile Communications (GSM) in Europe but not popular in
North America. As the CTO of the defunct
Comcast Cellular (acquired by SBC Cellular, later merged into AT&T Wireless),
Smart Card seemed to be an ideal platform
for consolidated billing, marketing, and
security services, with a vision that the
processor could become powerful enough
to embed location, loyalty, and financial
and personal management services. The
obstacles at the time were obvious: the
cost of the card, the form factor, and card
reader deployment scarcity, with software,
and Internet innovations yet to be explored.
The miniaturization of processor and
radio combined has led to the popular
development of RFID technology, over the
last decade. The RFID industry has gone
beyond adolescence in many fronts. The
most notable applications have been
offered in transportation and retail businesses, sports, and medicine. The cost of RFID
chips ranges from a few cents to many dollars, flexible and affordable enough that the
critical paths have turned to system integration, which requires multidisciplinary engineering efforts in radio resolution, tracking
database, and application software. With
the advent of the Internet of Things (IoT),
RFID technology is positioned to lead sensor-based IoT development with proven
network integration to fulfill businesses that
serve the masses, thus its relevance to the
consumer electronics (CE) industry.

Digital Object Identifier 10.1109/MCE.2015.2462591
Date of publication: 29 October 2015

40 IEEE ConsumEr ElECtronICs magazInE

^

Student Poster Session at the RFID Conference 2015.

From left: Narisa Chu, Conference Chair Matthew Reynolds (University of Washington);
award winners Hessam Mahdavifar (Samsung) and Alexander Vardy (UCSD); Paul Hartman, founder, RFID Conference; Technical Program Chair Alanson Sample (Disney
Research); and Awards Chair Matthew Trotter (Georgia Tech).

As the current CE Society's representative, I am following in the footsteps of
many devoted members designated by the
CE Society Board of Governors. These
former CE Society members include
▼ William Lumpkins, serving as a former chair of the RFID Committee,
the predecessor of the Council on
RFID (CRFID)
▼ Larry Zhang, the editor-in-chief for
the RFID Virtual Journal
▼ Sharon Peng, CE Society president,
and representative on the RFID Committee, 2014.

october 2015

From left, Rectenna Spinout Contest winners
Damiano Patron of Drexel, first place, and
Francesco Amato of Georgia Tech, second
place, take a moment with Narisa Chu.



Table of Contents for the Digital Edition of IEEE Consumer Electronics Magazine - October 2015

IEEE Consumer Electronics Magazine - October 2015 - Cover1
IEEE Consumer Electronics Magazine - October 2015 - Cover2
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