IEEE Consumer Electronics Magazine - October 2015 - 48

While it wasn't quite the Sistine Chapel, you do have to admire the
attention to detail in the ornate ceiling of the mayor's reception area.
There is no doubt that ISCE delegates were given the royal treatment by
the mayor of Madrid.

As Homer Simpson puts it ... "Mmm, Bacon!"; well in
Madrid you'll find it at the "Museum of Ham"-it must be
the only museum in the world that serves beer in addition
to all that ham. And it did taste as good as it looks!

This is "Kilometer Zero"-the starting point for all roads in Spain. You can see what happens when you mix smartphones with too much "ancient ham" and sangria-Spanish
selfie madness!

Extending this model, it is possible
to see that there are tools that can be
used to look at each component and
gather information-for example, network security is used to tell us something about the infrastructure, and we
can monitor a network through log analysis. In practice, many organizations

only really consider one of these
domains. MASS, however, has realized
the importance of taking a holistic view
of all four domains and then fusing the
results to create a security solution that
no longer relies on simply hardening the
infrastructure. By understanding more
about the adversary and its capabilities,

along with determining the socio-political relationship between the adversary
and the victim, the goal is to prevent an
attack from ever occurring.
Finally three special sessions were
organized. The first was moderated by
Tom Coughlin regarding the IEEE Future
Directions initiative, the second was organized by Soumya Kanti Datta and
involved the Consumer Electronic Internet
of Things, and the last one was presented
by Simon Sherratt (editor-in chief of IEEE
Transactions on Consumer Electronics)
about how to write excellent papers.
Three social events were scheduled during the symposium: a welcome reception at
City Hall, the tourist visit to the city center,
and a gala dinner. All of these events
allowed participants to network efficiently.
-Fernando Pescador

ICCE Patron Opportunities are Available

T

he IEEE Consumer Electronics
(CE) Society has long stood
for the highest levels of technical achievement. ICCE main-

Digital Object Identifier 10.1109/MCE.2015.2462599
Date of publication: 29 October 2015

48 IEEE ConsumEr ElECtronICs magazInE

^

tains that tradition of excellence in
the consumer electronics and networking space. Associating your
brand with ICCE through patronage
enhances your brand perception
among a selected group of the
world's best scientists, engineers, and

october 2015

executives. The patronage packages
listed below can help you showcase
your brand's excellence to the IEEEICCE and the International CES
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If you have any questions, or would
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