IEEE Consumer Electronics Magazine - October 2016 - 103

The Virtual
Yellow House
Experimental tangling with virtual reality.
good-bad © canstock photo/stuartmiLes,
chip courtesy of freeimages.com/dimshik

By Christopher Moore

F

proposition of wearing mon-
ad or future, 2016
itors on our faces. Indeed,
is  the year virtual
those familiar with
reality (VR) and
advertising campa-
augmented
igns ushering in
reality began
the new age of
to enter the main-
Internet connec-
stream consumer
tivity in the late
marketplace with
1990s, and the
serious momen-
un restricted bo -
tum. That is not to
u ndaries of the
suggest that the
information super-
Oculus Rift, the
highway, might be
Samsung Galaxy, or
looking askew at any
the HTC Vive are es -
suggestion of seamless
sential new technologies.
Hollywood-quality CGI environ-
These are all iterations of a long
ments and claims of total immersion.
line of devices, pictorial techniques,
Speculation on the new wave of
and representational strategies for
consumer VR devices follows the hal-
assembling a convincing embodied
cyon days of the Oculus Rift crowd-
experience of three-dimensional (3-D)
funding campaign in 2012 and the
space and movement, which have been
period of experimentation made possible
proposed, developed, and sold over the
by the company's two hardware develop-
previous century. Neither does it suggest
er's kits sold publicly to test the device
that consumers are at all convinced by the
before its global launch this year. As with
promise of VR or consider the head-mount-
many higher education institutions around
ed display as an inevitable way of using
the world, and in a partnership between
screens and interacting with computational
the University of Wollongong's
devices, especially given the restrict-
Library and School of the Arts,
ing buy-in cost for early adopters.
English and Media, we began
Much of the current VR adver-
to  experiment with VR. The
tising involves naturalizing the experi-
parameters
of the experiment
ence and social acceptability of the
LightbuLb-images Licensed by ingram pubLishing,
yeLLow house-creative commons/governor macquasie
were that it was to be a student-
headgear. The typical sales pitch is often
driven, disciplinary agnostic, VR experi-
minimized, foregoing the preoccupation with
ence serving as a new interface with the library's recently
refresh rates and pixel counts to come to terms with the
digitized collection of counterculture, including OZ maga-
zine, coedited by Australian artist Martin Sharp in the 1960s
Digital Object Identifier 10.1109/MCE.2016.2590219
and 1970s.
Date of publication: 22 September 2016
2162-2248/16©2016IEEE

october 2016

^

IEEE Consumer Electronics Magazine

103



http://www.freeimages.com/dimshik

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